Make-up

Emma Regan

Oskar Brockbank directs a hauting promo for Etta Marcus's Mechanical Bull.&nbsp;Taking the songtitle as the central idea for the concept, we see Marcus ride&nbsp;atop a mechanical bull, surrounded by a group of spectators.&nbsp;The effervescent black and white aesthetic adds a sense of anachronism to the visual - we don't have context for time or place, instead just a set of visual ideas that amalgamate into a captivating vignette.&nbsp;The use of slow shutter speeds and filmic textures enhances the otherworldly experience, and adds flair to the dreamlike event.&nbsp;

United Kingdom

Suzie Walsh

Oskar Brockbank

Rowan Mackintosh King

Anonymous Content

Louis Danckwerts

Ryan Delahunty

Miles Ridgway

Suzie Fownes

Maddy Williams

Oli Hill

George Telling

Katie Soper

Vlad Barin

CHEAT

Polydor Records

Singer songwriter

Etta Marcus 'Mechanical Bull' by Oskar Brockbank

Etta-Marcus-'Mechanical-Bull'-by-Oskar-Brockbank

Luis Hindman returns with another mesmerising visual for Joesef, this time in the form of a three-part live film, where the Scottish soul singer performs songs from his debut album, Permanent Damage, released in January.Set in the same world as the excellent series of videos directed by Hindman for tracks from&nbsp;the album,&nbsp;the film takes place in the fictional 'Apartment 22' - a place&nbsp;referenced in the album, where Joesef has been stranded by a past lover.&nbsp;Shot on 16mm, the video was shot by Jake Gabbay, and is comprised of subtle Steadicam shots by&nbsp;Justin Theodore as Joesef and his band perform three songs: Joe, Borderline and Just Come Home With Me Tonight.The textural, almost surreal aesthetic perfectly contrasts the intimate live performance, and the concept as a whole is a brilliant extension to the universe Hindman and the artist have so lovingly brought to life.[imgtoken data:1]&nbsp;

Holly Tidwell

Thomas Liam Davis

Wpa Uk

Luis Hindman

Aidan Robert Brooks

CAMP 

Sachin Parmar

Jake Gabbay

Francesca Woods

Justin Theodore

James Hills

Nick Thursby

Murdo Hepburn

Tom Mangham

Black Kite Studios

Awal

Joesef 'Live From Apartment 22' by Luis Hindman

Joesef-'Live-From-Apartment-22'-by-Luis-Hindman

Christy performs a live acoustic version of his track Without You, from the loft/green room above Peckham Liberal Club.Directed by&nbsp;Rhory Danniells, the video is a follow up to the brilliant <a href="https://www.promonews.tv/videos/2022/12/02/christy-denial-live-peckham-liberal-club-rhory-danniells/79560">In Denial</a>, which was released last month and filmed in the same location.&nbsp;Shot in an intentional, gentle fashion, in a single take, the video focuses purely on Christy's emotionally charged performance, whilst the unintrusive style of cinematography helps the whole project feel organic and natural.&nbsp;

Komodo Carpentry

Amy Holden Brown

Rhory Danniells

Tom Ringsby

Intergalactic Studios

Chloe Anderson

Charlie Relph

Henry Gill

Ciaran Walker

Henry Heffer

Jayy Gomez

Christian Wood

Anastasia Pilsova

Martin Perrin

Alex Mellbye

Adam Clarke

Decca Records

Christy 'Without You (Live at Peckham Liberal Club)' by Rhory Danniells

Christy-'Without-You'-by-Rhory-Danniells

Rhory Danniells directs a captivating live video for Christy, shot at the Peckham Liberal Club - in which the Scottish soul singer and his band give a storming performance in front of a disinterested audience of local punters.&nbsp;This palpably live rendition of the soulful&nbsp;number In Denial is an striking display of the artist's vocal prowess and charisma. It's a joyful, uplifting song and the energy on stage is electric, so it wouldn't matter if the audience was empty or facing the other way. But their&nbsp;lack of interest in Christy and his excellent musicians&nbsp;- with the exception of one person - is a nicely daft&nbsp;conceit.&nbsp;[imgtoken data:1]The video is the first part of a trilogy of live films, and this one is so well executed - with impressive&nbsp;cinematography by Henry Gill and Steadicam work&nbsp;by Jayy Gomez - that it will be interesting to see how Danniels develops the narrative in this wonderfully atmospheric location, as well as hearing more groovy soul from&nbsp;Christy and the band.&nbsp;Will they eventually win over this typically hard-to-please South London crowd?

Soul

Christy 'In Denial (Live from Peckham Liberal Club)' by Rhory Danniells

Christy-'In-Denial-(live-From-Peckham-Liberal-Club)'-by-Rhory--Danniells

The fourth video in an outstanding series for alt-soul singer Joesef by Luis Hindman offers one final unexpected twist.Following the videos for It's Been A Little Heavy Lately, East End Coast and Joe, this one for&nbsp;Just Come Home With Me Tonight ties everything together, carrying through the modern film noir aesthetic, this time with Hindman collaborating with DoP Nikita Khatsarevich.Once again, Joesef is a night out - lovelorn and lonely - but then he finds someone. This turns into a dreamlike chapter of passion on London's drizzly and dark&nbsp;streets.Finally, there is a connection back to the first video when Joesef returns home - alone -&nbsp;where the love interest from that video (played by Adam Monks) is waiting for him. So is Joesef unfaithful, or did everything before that actually really happen?As with its predecessors this conveys the sense&nbsp;that the Scottish singer-songwriter&nbsp;is a romantic but restless soul, and does so in impressively cinematic fashion. All the films serve his debut album, Permanent Damage - out in January 2023 - very well indeed.

Amy Holden-Brown

My Management

Cheyenne Shannon

Vini Curtis

Nikita Khatsarevich

Daragh Mccann

Danny Rumbelow

Marcus Albertsen

Adam Fox

Ada Wasolowska

Sean Patel-Gould

Joesef 'Just Come Home With Me Tonight' by Luis Hindman

Joesef - Just Come Home With Me Tonight (Official Video)

Etta Marcus' bathtub is a portal to her subconscious, in&nbsp;Jesse May Fisher's arresting promo for Nosebleed.Transitioning to a nocturnal, psychic landscape after bleeding out black liquid in the tub, the video is an ethereal, otherworldly interpretation of emotional turmoil.Complemented by a dynamic, pulsating edit, the video is a brilliant introduction to the artist, and a great visualisation of Marcus' inner world.&nbsp;

Joshanne Dar

Alizee Levrino

Caitlin Moriarty

United Talent

Jesse May Fisher

Jess Quilter

OB Management

Agile Films

Nela Resler

Peter Bishop

Precious Mahaga

Sana Khan

Rose Esme Lucas

Justin Range

Scarlett Gardner

Joe Corrie

Agile

Myles Bevan

Time Based Arts

Polydor

Etta Marcus 'Nosebleed' by Jesse May Fisher

Etta-Marcus-'Nosebleed'-by-Jesse-May-Fisher

Theo Watkins directs an effervescent performance promo for Easy Life, featuring Benee.&nbsp;The video for OTT combines maximalism and nostalgia, in a visual clash that is as garish as it is amusing.&nbsp;"We set out to make an uber-saturated, 90's-style greenscreen performance video that looked like it had been found at the bottom of MTV's scuzzy VHS archive - using the term 'over-the-top' as our guiding star in pretty much all respects," explains Watkins.&nbsp;I think we can all agree that goal was achieved - and then some.&nbsp;

Jaime Jarvis

Lucy Bonner

Theo Watkins

James Dearden

Blindeye Films

Marco Grey

Richard Scott

Mike O'Connor

Nacho Guzman

Christos

Maya Man

Dan Moran

Carrie Sutton

Indie

Easy Life ft Benee 'OTT' by Theo Watkins

Easy-Life-Ft.-Benee-'Ott'-by-Theo-Watkins

Lava La Rue heads out for a trippy night out in London&nbsp;with her friends, in Paul Herrmann's absorbing video for the blissful High Fidelity.The Berlin-based director creates a colourful, soulful mood, populated by a riveting cast of supporting characters, that is both super-cool and super-lovely. And that is very much in keeping with the style and&nbsp;vibe of Lava and her associate artists in the Nine8 Collective in the past few years.There's even a sweet cameo&nbsp;by fellow Nine8 creative Biig Piig, sultrily appearing on TV screens during the course of this memorable, mesmerizing evening.&nbsp;

Syd Harmony

Ellie Walker

Paul Herrmann

Scarlett Anderson

FRIEND

Nicola Sheppard

Shaun Waldie

Nathalie Pitters

Danny Herman

Tommy McMahon

Anil Duru

Nastya Cherkasyuk

Molly Hackney

Tsuyoshi Tamai

Dasha Taivas

Josh Mannox

Trim Editing

Belal Hibri

Denis Reva

Lucid Post

Electronic

Lava La Rue ft Biig Piig 'High Fidelity' by Paul Herrmann

Lava-La-Rue-'High-Fidelity'-by-Paul-Herrmann

A disused tube station provides the appropriately atmospheric&nbsp;backdrop for David M Helman's gripping video for Holly Humberstone's London Is Lonely.&nbsp;Sat on a perpetually rotating platform, Humberstone delivers a mesmerizing&nbsp;performance in a single continuous take.&nbsp;As she reminisces about a lost lover, and the loneliness of the big city without them, she completely transfixes the viewer with the emotion and intimacy of her delivery and relationship with the camera.&nbsp;The dramatic lighting transitions and hazy post effects add a haunting, introspective mood, which just does enough to augment the stripped-back concept, ensuring the focus never wavers from the remarkable&nbsp;performance that Helman has drawn from Humberstone in this video.&nbsp;[imgtoken data:1][imgtoken data:2]

David M Helman

Ersan Beskardes

Nathan Killham

Kode

Mouthpiece

Steve Cameron

Patrick Golan

Matt Fleming

Zoe Gunn

Elle Lotherington

Alex Hudson

Anthony Mchugh

Christian J Orr

Sam Storey

Charlie Reddie

Homespun

Jonny Thorpe

Glassworks

Tk-fx

Jan Bezouska

Singer-songwriter

Holly Humberstone 'London Is Lonely' by David M Helman

Holly Humberstone - London Is Lonely (Official Video)

Henry Dean directs a moving promo for&nbsp;emerging Scottish sensation Aaron Smith.In the video, a&nbsp;chance encounter between two young lovers&nbsp;sparks a vision of a whirling, multifaceted romance.The cinematic concept captures the magnetism between its two lead characters (played by Jacob Avery and Isobel Imade)&nbsp;and blurs the line between fantasy and reality, offering up a rich, emotive visual universe to accompany the track.

Henry Dean

Jordi Estapé

FAMILIA

Mike Moore

Charles Mori

Fraser Harrison

Brad Sparks

Ryan Anderson

Tobias Blackmor

Jamie Noble

Studio RM

Platoon

Micheal Newton

Aaron Smith 'Giving Up' by Henry Dean

Aaron Smith - Giving Up (Official Music Video)

Raja Virdi's latest video for&nbsp;regular collaborator Holly Humberstone takes her on a truck driven by her best friend - and subject of the song.Trawling up and down a moving arctic lorry, Humberstone gives&nbsp;an exhilarating performance, whilst best friend Scarlett drives it down an airport runway.“I really love the video for this track, the song is about my bestie Scarlett so she had to be in the video - especially after being named an ‘emotional grim reaper’" Humberstone explains.&nbsp;"The two of us break into an airport hanger, steal and spray paint an arctic truck, then I perform on the back of it as Scar drives it down the runway. It was honestly the most fun and so jokes. I was clinging on as I was being thrown about. If you look closely the guitar I throw off the truck is the same one from my very first video for Deep End and the banners were at my London shows at O’Meara!!"I really hope it feels as empowering to watch as it did to be on the back of it performing!! Loved how ironic the ‘bad British weather’ line is when we got the nicest sunset going for the video.”Breathtaking and liberating in equal measure, Raja and Holly have knocked it out the park once again.&nbsp;[imgtoken data:1]

Emma Regan

Make-up

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