Producer

Emily Rudge

Luc Rëso Janin returns to music videos to direct a&nbsp;trippy, AI-fired promo for London-based&nbsp;music collective&nbsp;The Lemon Cult, featuring&nbsp;Alain Brémond.The video opens with artist Brémond explaining the concept for a video he hopes to make, before things start glitching into a hallucinatory AI dreamscape.[imgtoken data:1]The selfie performance soon erupts into a mish-mash of textures, colours and art styles, whilst&nbsp;Brémond keeps singing, completely obvlivious.It's a fun application of AI technology used in a refreshing and fun way, which builds upon the human element of the visual concept.&nbsp;

France

Luc Reso Janin

Not Just Any

Alain Brémond

Experimental

The Lemon Cult ft Brémond 'Il Fait Chaud' by Luc Rëso Janin

The-Lemon-Cult-Feat.-Brémond-'Il-Fait-Chaud'-by-Luc-Rëso-Janin

Kalina Pulit directs an effervescent time-travelling mini-blockbuster starring singer Mae Muller and DJs Billen Ted for their dance-pop anthem When You're Out.&nbsp;With the Billen Ted duo breaking free from enforced isolation to clubbing freedom courtesy of their time-travelling DeLorean - complete with Back To The Future accessories - Pulit builds a playful, all-action narrative, employing 360 camerawork to enhance the storyline, and Mae Muller's charismatic performance.It's a big breakthrough into mainstream pop videos for the director, whos work for the likes of Harry Edwards and Schafter has tended towards the more experimental. But that proves to be an advantage here as she interprets this infectious summer hit through a distinctive lens.&nbsp;&nbsp;We spoke to Kalina Pulit about the experience of making the video.[imgtoken data:1]<blockquote>We got our hands on the most accurate&nbsp;Back To The Future&nbsp;Delorean Time Machine...</blockquote>Pn: How did you get involved in the project? KP: It was one of those projects that caught my eye for several reasons. It came through Emily Rudge, an amazing EP. We’ve been meaning to work together for a while. Billen Ted guys have laid out a compelling foundation to build on within the brief. Also, the track pays homage to a classic Don’t Think I’m Not&nbsp;by Kandi, so there’s an element of reworking something nostalgic, which I found interesting.How did you develop the time-travel idea for the video? I think it’s important to make work that resonates. I imagine a lot of us daydream occasionally about time travelling - either to the past or future- especially when going through such a period of reflection as the one brought via the pandemic. The aim was to address the transition from a home rave to a club one, and we took that quite literally. The base for it came from Billen Ted and I’ve just built on top of that and developed it further.I love working with music artists that have a vision for the visual aspect of their work and this was a great opportunity for capturing the playfulness of Billen Ted duo and Mae Muller’s empowering energy.[imgtoken data:2]<blockquote>We aimed to address the transition from a home rave to a club one - we took that&nbsp;literally.</blockquote>Your directing work in videos has generally been for more leftfield artists. How did you adapt to directing a video for a pop banger? There was something about pop music bringing joy to the masses that Sia spoke about during her podcast with Louis Theroux, which has stuck with me. I felt like bringing some positive vibes into our Covid-fractured reality.Also, I like to be versatile with my work and I’m particularly interested in things I haven’t explored yet. More consideration went towards the audience on this one. I wanted to create something that would&nbsp;be cinematic, and at the same time reflect some of the trends generated on platforms such as TikTok.Linear narrative is not usually my thing, I’m more into non-linear storytelling. Working with a more commercial song required a compromise on that front. I like to layer messages in my work rather than force a certain literal interpretation, so that the viewer can take what they want from it. In this case it might be Mae’s powerful performance, Billen Ted duo being fun, the energy of a much longed-for night out and the DeLorean looking cool.And if you want to read into it more, there’s inter-dimensional time travel, duality of worlds, escapism from mundane reality, disco ball and plethora of other circles within the frame and camera style, symbolising movement and things being forever in flux.[imgtoken data:3]<blockquote>360 camera technology...&nbsp;seemed like a perfect vehicle for transitioning between the two worlds.</blockquote>Where did you find a DeLorean with proper Back To The Future tech? Could that be the original car? We were extremely lucky to get our hands on the most accurate&nbsp;Back To The Future&nbsp;Delorean Time Machine - with some of the parts used from the vehicle in the movie. Kudos to the DMND CLR production team for making that happen.I have a thing for peculiar cars - but this one was like nothing I’ve seen so far. Literally out of this world experience. The design, the details, the condition of it, the sound it made. One of the highlights of the shoot for the crew and onlookers, and rightly so.What was the thinking behind shooting some of the footage on a 360 camera? I’m always on the lookout for something that will provide a framework for storytelling and an opportunity for visual experimentation, whether that’s working with analogue film, datamoshing, CCTV cameras, projection art or 360 cameras - depending on what fits the narrative best.I was drawn to 360 camera technology as it’s still fairly new and unexplored. I was curious to see what we can do with it. Plus it seemed like a perfect vehicle for transitioning between the two worlds – the ‘current’ and the ‘club’ reality.[imgtoken data:4]What were the big challenges on the shoot - and on the production as a whole? We’ve had a really great day on set -&nbsp;lovely crew, amazing atmosphere. We worked within a very tight schedule, due to the multi-camera set up, amongst other things. I think the biggest challenge was to facilitate the environment for the 360 cameras element – as everything gets in the shot when using these. It took some meticulous planning, balanced with plenty of improvisation.What has been your biggest takeaway from making the video? The biggest takeaway from making the video is perhaps easing more into the art of relinquishing control over the final outcome and adapting to work within certain limitations, whether that be technology, time, or resources available.There’s plenty of things that turn out to be much better than intended and some that don’t work at all on projects with that level of experimentation so training that flexibility muscle and staying on course is key.

United Kingdom

Kalina Pulit

Dijian Eccles

Radical Media

Andre Wooz

Danny Rumbelow

Arran Green

Orlando Morris

Sam Kemp

Kristof Szentgyorgyvary

Ella Violetta

Vlad Barin

CHEAT

Denova Media

Katie Dolan

Black Butter

Dmnd Clr

Rupert Peddle

Jaime Jarvis

James Loach

Lisa Laudat

Zara Ali

Ola Christian at LEVILE

Jake Hunte

Oonah Anderson

Andre Reid-McKinley

Dance

Billen Ted ft Mae Muller 'When You're Out' by Kalina Pulit

Billen Ted - When You're Out (Official Video) ft. Mae Muller

Joshua Osborne directs the new music documentary for Tom Misch and Yussef Dayes' debut album What Kinda Music.Switching between conceptual performance setups and behind the scenes, fly-on-the-wall filming, the visual delves into the background of production and collaboration, as well as the artists' respective journeys and influences. Punctuated by shifts in tone and pace, the documentary is intimate and informative as well as being brilliantly entertaining.&nbsp;Shot on 35mm, DoP&nbsp;James Rhodes reflects the concept&nbsp;with a dreamy and relaxed aesthetic, elevated by slow and steady camerawork, often acting as spectator in the background whilst the creative process unravels on screen.&nbsp;

Joshua Osborne

George Telfer

Ben Schneider

Jodie Brooks

James Rhodes

Jake Whitehouse

Cinelab Film and Digital

Alternative

Indie

Tom Misch X Yussef Dayes 'What Kinda Music' by Joshua Osborne

Tom-Misch-X-Yussef-Dayes-'What-Kinda-Music'-by-Joshua-Osborne

Another modern jazz classic from Kamasi Washington and his amazing band gets a mesmerizing visual by Jenn Nkiru, as experimental as the music.It&#39;s a single-shot and in many ways a still-life too, revealed in a dead-slow reverse zoom to reveal three night-gowned and sashed women performing in front of a flag - in fact, it&#39;s artist-director&nbsp;Larry Achiampong&#39;s work&nbsp;Pan-African Flag For The Relic Traveller. And then the zoom reverses to close in one face even more close-up than before.&nbsp;The track is Hub-Tones,&nbsp;taken from Kamasi Washington&#39;s second album Heaven and Earth,&nbsp;out on Young Turks.

Jenn Nkiru

Lana Salfiti

Iconoclast

Polly Hartley

Ed Bellamy

Benoit Soler

Michael Hannides

Cameron Axsel

Paul Allen

Jenny Wells

Charlotte Mensah

Grace Marie Ellington

Kit Wells

Final Cut

Tim Smith

Electric Theatre Collective

Nathan Parker

Jazz

Kamasi Washington 'Hub-Tones' by Jenn Nkiru

Kamasi-Washington-'Hub-tones'-by-Jenn-Nkiru

Instead of a video for one track from American jazz saxophonist Kamasi Washington&#39;s new album Heaven And Earth, director Jenn Nkiru and creative director Bradford Young are behind an innovative campaign of one minute &#39;teaser&#39; videos for four different songs.The first two in the series are Fists Of Fury and&nbsp;Space Travelers Lullaby, featuring enigmatic scenarios that draw&nbsp;you into Washington&#39;s glorious music.In Fists Of Fury, a trio of dancers in 1930s&nbsp;Ethiopian miliary garb execute a jaunty running dance around a red star; in Space Travelers Lullaby, a mysterious ceremony takes place in a forest, where a red-garbed priest bestows a blessing upon a young woman. And both certainly makes you want to see and hear more.

United States

Sarah Crux

Young Turks

XL Recordings

Bradford Young

Ivan Blackstock

Kamasi Washington 'Fists Of Fury' and 'Space Travelers Lullaby' by Jenn Nkiru

Kamasi Washington - Fists of Fury

Kamasi Washington - Space Travelers Lullaby

Anton Tammi goes the full peyote with a video for Somewhere Else&nbsp;that gives full rein to the director&#39;s visionary and hallucinatory&nbsp;gifts. It&#39;s probably the most psychedelic, spaced-out Western since Dennis Hopper made The Last Movie.&nbsp;Shot in Mexico, Tammi taps a mystic vision of comradely&nbsp;cowboys (and cowgirls; all African-American) under blood-orange skies, with symbols of the old West, including mustangs and scorpions, shape-shfiting into other objects.It climaxes at the invisible saloon, and magically&nbsp;firing up the jukebox for a spot of dancing. And frankly, line dancing has never been so cool.

Anton Tammi

Billy Walsh

Natan Schottenfels

Francesco Colombo

Erik Henriksson

Tim Montana

Gregory Hayes

Whitehouse Post

Duncan Russell

Freefolk

Tal Baltuch

Morumotto

Aleksi Tammi

Matti Ahopelto

Nayeli de Alba

Luis Luino

Rich and Tone Taluega

Alexis Piqueras

CineBuró

Somewhere Else 'Uh Huh' by Anton Tammi

Somewhere Else - Uh Huh (Official Video)

Crowns &amp; Owls, in their first music video for ages, have returned with an unsettling curiosity for Hercules &amp; Love Affair&#39;s Omnion.A lone robed figure repeatedly walks up a staircase, on a pilgrimage in which she encounters different scenarios involving other pilgrims - and then finally passes through a watery barrier to be entirely transformed.Crowns &amp; Owls - that&#39;s Rory Martinez, Tom Harrison and James Alexander Adair -&nbsp;explain the ideas about the video&nbsp;below. And with its spiritual, quasi-religious&nbsp;overtones,&nbsp;this is absorbing work. It&#39;s&nbsp;also distinguished by excellent minimalist-theatrical production design, by James Hamilton at Made London and Max Lincoln, rarely found in music videos&nbsp;these days.

Crowns & Owls

Luke Plaister

Jack Meredith

Anna Pesonen

James Hamilton

Max Lincoln

Adam Feeney

Mike Kinsella

Maarit Niemala

Elias Hove

Smoke & Mirrors

Hannah Whitehill

Andrew Salem

Rory Whittle

Jonny Tully

John Hassay

Nathan Matthews

Neil Blakesley

Alternative, Alternative Pop, Dance

Hercules & Love Affair 'Omnion' by Crowns & Owls

Hercules & Love Affair - Omnion

PAULi manifests in several incarnations in Rohan Blair-Mangat&#39;s video for The Idea Of Tomorrow.It begins with the unmistakeable voice of Idris Elba reading a poem that serves as an introduction to the visuals that follow, in which PAULi performs snatches of different songs in various guises. At the start, he&#39;s&nbsp;a parachutist hung from a lamppost, before becoming a cyclist with wings roaming the streets and finally&nbsp;playing keyboards on a rooftop.And throughout, Blair-Mangat intermittently reveals another PAULi character,&nbsp;who lives in the smoke-filled forest, with the girl of his dreams. The whole effect is dreamlike and evocative, and a fine showcase for an intriguing new artist.&nbsp;&nbsp;

Rohan Blair-Mangat

Paradoxal

Gaetan Rousseau

Marieta Blaskova

Oriane Deschamps

Zach Lowry

Jonathan Wu

Dave Isern

Gregoire Albertini

Vincent Wiler

Dutty Vannier

Emmeline Wilks-dupoise

Orsolya Szabo

Mimi Quiquine

Laura Legeay

Sam Ostrove

Cut+Run

Emelie Talermo

Houmam Abdallah

Soul, Alt Soul

PAULi 'The Idea Of Tomorrow' by Rohan Blair-Mangat

PAULi. - THE IDEA OF TOMORROW

Yoni Lappin&#39;s third video for Mura Masa continues in the vein of the previous two for <a href="http://www.promonews.tv/videos/2016/04/11/mura-masa-what-if-i-go-yoni-lappin" target="_blank">What If I Go</a> and <a href="http://www.promonews.tv/videos/2016/11/08/mura-masa-ft-aap-rocky-loveick-yoni-lappin" target="_blank">Love$ick</a>, with Lappin bringing a sensitive photographer&#39;s&nbsp;eye to his subject - the love lives of London teenagers, who exude beauty, cool and authenticity in equal measure.Lappin presents a group&nbsp;of young couples, seemingly at&nbsp;the first exciting step into a relationship. It&#39;s a mixed up thing - these kids can be&nbsp;unsure and awkward, but there&#39;s also the feeling that something big and beautiful is happening. And Charli XCX&#39;s coquettish appearance performing One Night keeps things romantic.

Yoni Lappin

Gloria Bowman

May Powell

Ato Yankey

Isaac Bauman

Eira Wyn Jones

Jomar O'Meally

Charlie Jenkins

Ollie Hogan

Fouad Gaber

Trim Editing

Jason Wallis

Olivia Jessop

Emily Tedrake

Polydor

Joe Hoffmann

Pop, Alt-Pop

Mura Masa & Charli XCX '1 Night' by Yoni Lappin

Mura-Masa-&-Charli-Xcx-'One-Night'-by-Yoni-Lappin

Anton Tammi astounds with this incredible, trippy journey through a side of New York rarely seen for JIL.Part neon-noir, part analogue-psychedelic-erotic trip. The clip tears through New York and melts into the subconscious with a dreamlike ooze. A chance meeting on a subway starts it off, while an infrared walk through a graveyard, and a midnight motorbike ride are a couple of the vignettes here that don&#39;t explicitly string together a narrative so much as evoke a feeling of a narrative eluding us. A confidently stylised and completely engrossing work, over the course of&nbsp;seven stirring minutes.

Robert Agulo

Luna Cruor

Rosie Turnbull

Rachel Zabala

Madeline Pflug

Mary Kerrigan

Yuui Vision

Lisa Jarvis

Matt Nee

Andre Bojanic

Mac Petrycki

Martin Howell

JIL 'All Your Words' by Anton Tammi

JIL – All Your Words

Yoni Lappin brings us a stylish snapshot portrait of the lives of London&#39;s young people just trying to kill time. Parties, petty theft, bikes, and blocks of flats... familiar to many as they struggle through growing up, finding out who they are and attempt to have a good time in the process.Lappin here boils down youthful mischief to a pure, joyous essence, merging documentary and sweet drama,&nbsp;and making familiar London terrain seem like a sparse and beautiful domain occupied solely by the characters in the video.

Anna Smith

Jake Scott

Ahmet Husseyin

Sam Harding

Esteban Gimpelewicz

Soibhan Walsh

Luci Ellis

Natalie Young

Ardith Birchall

Alternative Pop, Dance

Mura Masa ft A$AP Rocky 'Love$ick' by Yoni Lappin

Mura-Masa-Ft-A$ap-Rocky-'Love$ick'-by-Yoni-Lappin

Yoni Lappin&nbsp;has directed this&nbsp;dreamy and naturalistic video&nbsp;for British singer-songwriter&nbsp;NAO&#39;s Girlfriend. Beautifully shot by&nbsp;Jake Scott&nbsp;on&nbsp;35mm in North London,&nbsp;the resulting mood piece&nbsp;is a depiction of the push and pull of being in love, with all&nbsp;the floating uncertainty and vulnerability that goes along&nbsp;with it.&nbsp;

Iconoclast London

Rosanna Gouldman

NAO 'Girlfriend' by Yoni Lappin

Emily Rudge

Producer

Videos featuring Emily Rudge

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