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Elle Lotherington

Jak Payne directs a breathless promo for&nbsp;Rina Sawayama and her new single Frankenstein, bringing a modern-day relevance to the&nbsp;original story of a single character&nbsp;comprised of different bodies.&nbsp;&nbsp;[imgtoken data:1]Payne adds a psychological twist as well as a contemporary edge to the&nbsp;Frankenstein legend, with Sawayama navigating dimly lit halls at a party, before her 'monster' alter ego locks 'shy' Rina in the bathroom.&nbsp;Imbued with experimental fashion, and&nbsp;nods to influential 90s photographers such as&nbsp;Davide Sorrenti and Juergen Teller, as well as Gen Z touchstones Skins and Euphoria, the video is its own Frankenstein's monster of references, seamlessly blended together with contemporary flair.[imgtoken data:2]Payne wears his inspirations on his sleeve, but with an injection of his own style and vision, it becomes a heightened, stylish affair with just the right amount of fright for the spooky season.[imgtoken data:3]

United Kingdom

James Soldan

Road Casting

Sarah Adewunmi

Charlie Morris

Jordan Kelsey

Jak Payne

Rosie Brear

Blink

Will Frost

Igor Smitka

Laura Northover

Harry Hardwick

Austin Phillips

Edward Harper Jones

Anil Duru

Anastasya Cherkasyuk

Joshua Pilmore

Romi Roppongi

Lauren Webster

Rich Woolway

Homespun

Alex Gregory

No.8

Kelvin Chim

Aaliyah Oke

Rina Sawayama 'Frankenstein' by Jak Payne

Rina Sawayama - Frankenstein (Official Video)

Having directed lead single Talk&nbsp;from Beabadoobee's new album - which pays homage to Papa Roach's Last Resort&nbsp;- directors Luke Casey &amp; Alex Leese follow up with this more intimate portrayal of the artist.See You Soon&nbsp;is a nostalgic black and white journey through the English countryside. The track inspired by the clarity Bea found during a memorable trip on shrooms, has an ethereal-like quality which is only emphasised by the grainy 16mm footage.

Anthony Hensman 

Patricia Villirillo

Alex Leese

Luke Casey

Ellis Fox

Mouthpiece

Ground Work

Jon Moore

Ed Hubert

Aaron Z. Willson

Anna Butler

Oliver Waters

Chris Starkey

Callum Reeves

Shunsuke Meguro

Tim Smith

Electric Theatre Collective

Dirty Hit Ltd

Beabadoobee 'See You Soon' by Luke Casey & Alex Leese

Beabadoobee-'See-You-Soon'-by-Luke-Casey-&-Alex-Leese

Jordan Rossi takes Craig David into a colourful surrealist adventure for his video for&nbsp;My Heart's Been Waiting For You.Craig performs this garage-influenced club hit in a serious of increasingly surreal settings, with outer space encroaching into modern-day London. And periodically everything then suddenly ramps up into another dazzling visual dimension.[imgtoken data:1]"The brief was wide open," explains Rossi.&nbsp;"All that was stated was they wanted a green screen video that had the vibe of Craig's tour footage. I took that and ran with it, and wanted to craft a luminous surrealist fantasy that was equal parts Dali with Craig's R&amp;B-pop aesthetic."Craig was the best collaborator a director could ask for. Hugely respectful of the art but always wanted to push the boundaries creatively. It meant that what was a green screen video became a smash of reality and illusion in the most entrancing of ways. The final result is a fantasia of colour and other worldly scenarios. All seemingly familiar but with a twist."

Cheryl Konteh

Jordan Rossi

Ben Pengilly

Carrie Sutton

Tonic

Faye Purcell

Massimo Messi

David Wright

Beth Montague

Ed Livesey

Benji Kirkham

Josh Dadson

Cinta Miller

Karel Van Bellingen

George Garnish

Dan Levy

Rascal Post

Robert Chandler

Garage

Craig David ft Duvall 'My Heart's Been Waiting For You' by Jordan Rossi

Craig-David-'My-Heart's-Been-Waiting-For-You-(feat.-Duvall)'-by-Jordan-Rossi

Brock Neal Roberts's new video for Sam Fender - his second for the South Shields singer-songwriter, after last year's&nbsp;MVA-nominated&nbsp;video for&nbsp;Seventeen Going Under - elevates an everyday story of teenage friendship&nbsp;with a clever visual device.&nbsp;In the video for Getting Started, we see four friends work their way down their tower block, picking each other up on the way as they prepare to head for a night out. And each stage is mainly presented as a three dimensional photo, the camera tracking through the boys as they are caught static,&nbsp;in the moment.[imgtoken data:1]Brock has mainly used&nbsp;in-camera effects to create this sense of hyperreality, with the young actors freezing their bodies in a physical way&nbsp;rather than achieving the effect in post-production - identical twins were used to play the same characters, to bring the complex blocking to life.&nbsp; Imaginative art direction assists to make this work, such as the spray of a deodorant can and smoke from a cigarette created with cotton wool.Sam Fender's performance&nbsp;is the final piece of the jigsaw, walking through the same night-time streets, the unseen narrator of the boys' lives. In the Director's Cut we are featuring here, he is slightly more incidental to the action than&nbsp;in the official release. Ultimately, it is a charming and positive representation of youth and young male friendship.[imgtoken data:2]

Louis Simonon

Bardha Krasniqi

Holly MacDonald

Brock Neal Roberts

Manoela Chaibai

George Telfer

OB Management

Agile Films

Semera Khan

Vini Curtis

Precious Mahaga

Sana Khan

Smera Kumar

Nick Teulon

Barney Batchelor

Katya Bourvis

Kiloh Falby Clark

Ed Cooper

Assembly Rooms

Richard Fearon

Bruce Langfield

Black Kite Studios

Polydor

Digital Orchard

Rock

Sam Fender 'Getting Started' (Director's Cut) by Brock Neal Roberts

Sam-Fender-'Getting-Started-(dc)'-by-Brock-Neal-Roberts

A disused tube station provides the appropriately atmospheric&nbsp;backdrop for David M Helman's gripping video for Holly Humberstone's London Is Lonely.&nbsp;Sat on a perpetually rotating platform, Humberstone delivers a mesmerizing&nbsp;performance in a single continuous take.&nbsp;As she reminisces about a lost lover, and the loneliness of the big city without them, she completely transfixes the viewer with the emotion and intimacy of her delivery and relationship with the camera.&nbsp;The dramatic lighting transitions and hazy post effects add a haunting, introspective mood, which just does enough to augment the stripped-back concept, ensuring the focus never wavers from the remarkable&nbsp;performance that Helman has drawn from Humberstone in this video.&nbsp;[imgtoken data:1][imgtoken data:2]

David M Helman

Ersan Beskardes

Nathan Killham

Kode

Steve Cameron

Patrick Golan

Matt Fleming

Zoe Gunn

Alex Hudson

Anthony Mchugh

Christian J Orr

Sam Storey

Emma Regan

Charlie Reddie

Jonny Thorpe

Glassworks

Tk-fx

Jan Bezouska

Singer-songwriter

Holly Humberstone 'London Is Lonely' by David M Helman

Holly Humberstone - London Is Lonely (Official Video)

Claire Arnold creates a gothic marvel&nbsp;for Bree Runway's Eighties-tastic&nbsp;S.L.Y.&nbsp;The beautifully mounted theatrical concept is a suitable response to Bree's surprising foray into bombastic 80s-style ballad pop,&nbsp;with Bree&nbsp;traversing&nbsp;a&nbsp;gothic building like a fairy tale character, picked out by spotlights, and eventually stepping out into an abstract environment among the clouds.[imgtoken data:1]&nbsp;Presenting a haunting&nbsp;fantasy world, the video includes many things viewers will expect from Bree Runway - including slick choreography and extravagant styling - but also a more vulnerable, emotional side to the artist.It all proves that there is little that Bree cannot do. And that very possibly&nbsp;Claire Arnold has been watching&nbsp;Channel 5's rather brilliant <a href="https://www.channel5.com/show/80s-greatest-pop-videos" target="_blank">80s&nbsp;Greatest Pop Videos</a>&nbsp;for inspiration...[imgtoken data:2]

Sarah Asmail

Joshua Gochez

Oliver Whitworth

Anna Trevelyan

Claire Arnold

Amara Rossell

Grzegorz Krzeszwiec

Jack Reynolds

Aaron Z Wilson

Josh Brooks

Pete Wade

Asia Rose Kilagllon

Kz Creative

Sheena Adae-Amoakoh

Tomi Ajayi

Edward Cooper

The Assembly Rooms

Luke Morrison

Tx Fx Studios

Johan Barrios

Soul

Bree Runway 'Somebody Like You' by Claire Arnold

Bree-Runway--'S.l.y-(somebody-Like-You)'-by-Claire-Arnold

Anuk Rohde directs a&nbsp;death-defying promo for iconic rockers Def Leppard.&nbsp;The video for Kick centres on&nbsp;a Wall Of Death carnival show, intercut between bikers' stunt driving and the group performing in the centre&nbsp;of the cylindrical structure.&nbsp;A cast of eccentric characters make up the supporting crowd - who watch on and celebrate the high octane event - and&nbsp;a series of portrait vignettes&nbsp;outside of the venue showcases the distinctive styling and makeup.&nbsp;The cinematography jumps between a grimy, shabby&nbsp;aesthetic and slow shutter black and white setups, which adds a textural, raw vibe to the&nbsp;concept.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Syd Harmony

Ellie Walker

Anuk Rohde

Dominik Braz Bittrich

Jens Nielsen

FRIEND

Nicole Hartley

James Duffy

Pat Aldinger

Danny Herman

Jamie Tarr

Matt Alsopp

Jason Dully

Max Carrington

Ellie Bond

Leana Ardeleanu

Jan Gleisberg

Marina Starke

Found

Def Leppard 'Kick' by Anuk Rohde

Def Leppard - Kick (Official Music Video)

Yassa Khan ushers in a momentous meeting of two icons, Soft Cell and Pet Shop Boys, in the nostalgic promo for Purple Zone.&nbsp;The video combines performance with portraiture-style narrative setups of a diverse variety of characters,&nbsp;celebrating both the 1980s and present day through bold styling and art direction choices. Frozen in an anachronistic time capsule, it's an uncanny yet wildly effective concept, which visualises both group's longstanding success.&nbsp;Soft Cell and Pet Shop Boys all make an appearance - in a playful ice cream truck vignette and pulling pints behind a bar, respectively - and the overall vibe of the video feels light-hearted, celebratory and above all, entertaining.&nbsp;

Elle Lotherington

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