1st AC

Daniel Deighton

Earthboi directs a charming promo for Ayra Starr.&nbsp;Exploring a relationship through gentle performance vignettes, the video has a soft, photographic aesthetic, anchored by heightened everyday moments.&nbsp;With a slick, laidback energy and well-paced edit, it's a brilliant match to the effervescent track.&nbsp;&nbsp;

Ricky Labib

Zinzile Tshuma

Nilante Ebun-Cole

Janice Mahenge

Sereeta Venkanah

Earthboi

Toby Barber

Taomak Films

James Duffey

Matthew Emvin Taylor

Adam Cruttenden

Bradley Baterip

Ryan Rae

Taslima K

Molecia Seasay

Sheree Jourdan

Queen Hadassah

Anya Mcdevitt

Post Carlton

Caroline Morin

Harry Lindley

Benjamin Sarpong

Clement

Mavin Records

Ayra Starr 'Rhythm & Blues' by Earthboi

Ayra-Starr-'Rhythm-&-Blues'-by-Earthboi

Charlie Sarsfield directs a compelling promo for George Ezra's Dance All Over Me, which sees George in a large studio space, performing as a group of dancers begin to multiply behind him.&nbsp;Transitioning from wide shots to extreme close-ups, the camera glides around the space smoothly, capturing a hypnotic amalgam of movement and performance.[imgtoken data:1]"Since watching his early videos, I’ve always wanted to work with George and actually doing so has been quite surreal," says Sarsfield.&nbsp;"The idea stemmed from taking inspiration and techniques traditionally used in hip hop videos from the likes of Kendrick Lemar and Pa Salieu, where people in the background begin to multiply."We wanted it to feel like George had walked onto the wrong set, surrounded by dancers. As the track progresses, the choreo really comes to life, almost as if the music inspired them to move."George liked the idea of having line dancing, featuring LOTs of dancers and the routine was masterfully put together by Suzzette Brissett. Huge thanks to everyone involved in bringing this to life. It’s great to see it out in the world.“I’m really proud of this video. It was an ambitious set up and the team executed it beautifully."

United Kingdom

Toby Tomkins

Holly MacDonald

Charlie Sarsfield

Mathias Gilay

Untold Studios

Michael Lewin

Vini Curtis

Courtney Bennett

Nkem Egbuchiri

Tia Varnnard

Jack Green

Beau Pritchard-James

Sam Bishop

Ollie Cipres

Joe Munroe

Suzette Brissett

Vaneza Londono

Tom Herring

Columbia

Singer-songwriter

George Ezra 'Dance All Over Me' by Charlie Sarsfield

George Ezra - Dance All Over Me (Official Video)

Charlie Sarsfield directs a boisterous&nbsp;visual for Yungblud’s latest release, Tissues.Shot in the striking Porchester Hall, the video sees the&nbsp;megastar perform to camera as carefully crafted scenes of mayhem break out around him, frozen in time.Harnessing the singer's unremitting energy, the concept explores what it feels like to be in love, and the whirlwind of emotions that come with the feeling.&nbsp;[imgtoken data:1]<blockquote>I wanted to represent that moment of holding your breath before taking the plunge.</blockquote>“Yungblud is one of the most interesting artists I’ve worked with for a number of reasons,"&nbsp;says Sarsfield&nbsp;"He’s infectious, and such a lovely human being, but also an artist that strives for perfection throughout every process.&nbsp;We spoke everyday in the lead up to the visual, tweaking certain bits, and introducing new vignettes as we went."I wanted the visual to portray that scary but beautiful moment of falling in love. It’s beautiful because of how special love is, but scary because you become so vulnerable. By having everyone in the video static throughout until the release for the last chorus, I wanted to represent that moment of holding your breath before taking the plunge. "The focus of the video is on Yungblud and his captivating performance but we also had to craft a bespoke and intriguing world around him without taking away from that epic performance. You could watch this video several times and notice something different which adds an extra layer of fun.”

Hanan Cher⁣

Jake Buckley

Ari Rissotti

James Lahaise

Aubrey Woodiwiss

Interscope

Yungblud 'Tissues' by Charlie Sarsfield

YUNGBLUD - Tissues (Official Video)

Tobi Izedomi directs a slick dance promo for BURNS's&nbsp;Can't Let Go.&nbsp;Shot in black and white, the video features a pair of&nbsp;energetic dancers performing an impressive interpretive dance, whilst the camera jumps between unique, unexpected perspectives.&nbsp;Breathtakingly intimate yet ambitious, it's a great concept, and impressively executed.&nbsp;

Shaadow Sefiroth

Paris Crossley

Tobi Izedomi

Andre Wooz

Wow Filmworks

Sam Seager

Labi Odebunmi

Will Lyte

Parlophone/warner Bros.

Dance

BURNS 'Can't Let Go' by Tobi Izedomi

Burns-'Can't-Let-Go'-by-Tobi-Izedomi

Charlie Sarsfield reunites with Kojey Radical to direct&nbsp;a super slick and colourful performance promo, featuring Cashh and King Promise, that is perfect viewing on a day with record-busting temperatures...Following Sarsfield's videos for Kojey's GANGSTA and Payback,&nbsp;the video for the Born remix is a full-on celebration of Ghanaian and Jamaican culture, and presents the artists amongst a sea of partygoers, chilling out under a warm sunset glow.&nbsp;Saturated lighting and fluid camerawork interweave in the dynamic vignettes, creating a laidback, atmospheric vibe throughout.[imgtoken data:1]“Coming back for a third time working together with any artist is an honour, but with Kojey this one felt special," says Charlie Sarsfield.&nbsp;"Having spent a lot of time in Jamaica myself, and with Cashh on the track, I really wanted to harness the feeling of the parties on that side of the world.”[imgtoken data:2]

Bevan Agyemang

Nkem Ggbuchiri

Joe Munro

Johnny Tully

Kojey Radical ft Cashh & King Promise 'Born (Remix)' by Charlie Sarsfield

Kojey-Radical-Ft.-Cashh-&-King-Promise--'Born-Remix-'-by-Charlie-Sarsfield

Rupert Holler directs a pastel-hued&nbsp;studio promo for breakthrough duo - and real life couple - Piri and Tommy.&nbsp;With whimsical art direction - including a scramble of scrabble tiles, cut-out backdrops and a rather photogenic frog - the video is a breezy affair, which showcases the up-and-coming act and their penchant for fun, playful visuals.&nbsp;The dreamlike concept is a heavenly match to the track, which reimagines UK club genres with a Gen Z twist.&nbsp;

Mikey Pearce

Cora Delaney

Rupert Holler

Edward Wheelan

Las Bandas Be Brave

Sticker Studios

Ailsa Robertson

Ian Blackburn

Adrian Bidron

Harleymoon Kemp

Joey Barlow

Manpreet Gehlan

Wendy Turner

Piri And Tommy 'Words' by Rupert Holler

Piri-And-Tommy-'Words'-by-Rupert-Holler

The breathtaking visual piece for Stefflon Don and Midas the Jagaban's Toxic Love was the last video directed by Luke Biggins before his tragic death last October.Combining vibrant colour palettes with grungy backdrops, the aesthetics for this promo are&nbsp;luxurious yet authentic and real.&nbsp;Tight choreography and stellar performances from the artists anchor the visual, whilst the glossy cinematography and considered colour palettes elevate the stylised vignettes.&nbsp;It stands as a testament to Luke's prowess and legacy as his last video - edited by Rebekah B Creative -&nbsp;and one in which all those who were close to him are immensely proud of.

Luke Biggins

Lavinia Noel

Yellow Fish Group

Laila Lakhal

Sam Fullerton

Scarlett Gardner

Massimo Filippi

Louis Tarbuck

Tony Blaze

Bybritts

Iservetheface

Rebekah B Creative

Corday Cardwell

Marcel Beckford

Keryn Mae

Kofi Jr

Gary Kent

Matt Baker

Laurie London

Fatima Ouklilane

Stefflon Don & Midas The Jagaban 'Toxic Love' by Luke Biggins

Stefflon-Don-And-Midas-The-Jagaban-'Toxic-Love'-by-Luke-Biggins

Steelbanglez blasts back onto the scene with new track Blama, complete with a powerful visual from director Kelvin Jones.&nbsp;In the&nbsp;video,&nbsp;we see the artists deliver powerful performances against gritty backdrops, showing us the roots of Steelbanglez' music.From explosions to confetti, director Kelvin Jones makes bold and striking visual choices, proving he is one to watch on the grime scene.

Kelvin Jones

Melissa Massey

Oliver Waters

Paul Mackay

Tekko Osman

Paul Brennan

Nayaab Tania

Tash Demi

Talor Hanson

Grime

Steelbanglez ft Tion Wayne And Morrisson 'Blama' by Kelvin Jones

Steelbanglez-Ft-Tion-Wayne-And-Morrisson-'Blama'-by-Kelvin-Jones-(kartix)

Yukki directs a vibrant, high-energy promo for PS Hitsquad's Big Steppa.&nbsp;In the video, we see PS explore urban landscapes across London in a variety of ways, via car, motorbike and on foot.&nbsp;Matched with bold colour schemes and plenty of memorable imagery, the visuals are a perfect match to the textured soundscapes and gritty lyrics in the track.&nbsp;

Yukki

Pol Gill

James Canavan

Jordan Young

Harley Whiting

Alexandre Nerzic

Assim Kamuka

Christian Zek

Patricia Odje

Hip Hop

PS Hitsquad 'Big Steppa' by Yukki

Ps-Hitsquad-'Big-Steppa'-by-Yukki

With summer just around the corner, Luke Biggins starts the season off with a bang, in his&nbsp;performance video for Hardy Caprio featuring Lost Girl.&nbsp;The video for Million Rings is a sleek, elegant affair, with simple yet striking visuals and a focus on sharp performance.Shot in a white studio, the minimalist art direction complements the clean aesthetic, and&nbsp;Henry Howard's colour work makes the video pop, mixing sepia tones, black and white and subtle hints of purples and blues.&nbsp;

Yellow Fish Group Limited

Chris Phouphoullides

Massimo Fillipi

Ollie Riches

Kaz Ove

Henry Howard

Wash

Hardy Caprio ft Lost Girl 'Million Rings' by Luke Biggins

Hardy-Caprio-Ft-Lost-Girl-'Million-Rings'-by-Luke-Biggins

Rebekah Creative captures a spectacular vision of a modern fairytale, in her promo for Kamille's Mirror Mirror.&nbsp;From pastel styling to decadent palace halls, the video is a vibrant fantasy fit for royalty, and is elevated by cameos from pop heavyweights Jade Thirwall and MNEK.&nbsp;Anchored around a high-energy performance and dynamic choreography, Rebekah Creative's trademark flair shines through the tongue-in-cheek concept, and showcases a little of&nbsp;everything there is to love about pop promos.&nbsp;

Rebekah Creative

Gil Kolirin

Jonny Boomer

Oliver Hogan

Kiera Liberati

Edmund Bossman

Moomal Moghul

Kaz Ova

Jon Dobson

We Are Covert 

Marisa Garner Associates

Faye Purcell

Kamille 'Mirror Mirror' by Rebekah Creative

Kamille-'Mirror-Mirror'-by-Rebekah-Creative

Darkoo’s vulnerable side is brought into the light, in Kelvin Jones's intimate promo for Pick Up.&nbsp;The elevated visuals present a relatable and endearing narrative, where Darkoo plays both characters in a couple - via a striking transformation from the styling/glam team.&nbsp;The use of clever transitions and dynamic cinematography adds a unique and refreshing vibe to the video, complementing the innovative concept.&nbsp;

Mike Moore

Lottie Toon

Kim Jarrett

Dan Curwin

Atlantic Records

Electronic

Darkoo 'Pick Up' by Kelvin Jones

Darkoo-'Pick-Up'-by-Kelvin-Jones-(kartix)

Tinie Tempah, Yxng Bane and Poundz team up with rising star Ivorian Doll to create a track that leaves us all wishing for more - and a steamy video directed by Kevin Hudson.The explosive chemistry between the up-and-coming female artist and Disturbing London’s biggest names is brought to the fore in this vibrant, fun and polished video.Taking the song’s title to the max, the theme of water is creatively explored in a new way for each of the artists’ verses. Whether it’s fish, flooded rooms or fizzing champagne, this promo overflows with energy.

Kevin Hudson

Luke Goodrich

Nicholas Di Matteo

Leopold Naessens

Keisha Moore

Esther Edeme

Parlophone

Ivorian Doll, Tinie Tempah, Yxng Bane, Poundz 'Drip' by Kevin Hudson

Ivorian-Doll,-Tinie-Tempah,-Yxng-Bane-X-Poundz-'Drip'-by-Kevin-Hudson

Dappy pays homage to&nbsp;life before&nbsp;fame, in&nbsp;Labi Odebunmi's cinematic short film for Intro.&nbsp;Touching upon how artists juggle their music careers and personal life, the autobiographical narrative depicts a young Dappy going through life in Camden, navigating the various challenges and roadblocks along the way.&nbsp;Odebunmi cleverly contrasts lavish performance setups with grittier, authentic vignettes from the streets, highlighting the hustle that got the artist to where he is today.&nbsp;Each character in the story is brilliantly cast, encompassing the emotional rollercoaster of the journey, while&nbsp;DoP&nbsp;Arran Green matches the high-energy concept with stylised lighting and handheld camera movement.&nbsp;

Daniel Deighton

1st AC

31 videos featuring Daniel Deighton

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