Avenues is a creative-led East London edit house; specialising in delivering bold, intelligent, and culturally relevant work across fashion, beauty, commercial, music video &amp; documentary.

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Fa &amp; Fon have directed six new visualisers as part of the visual album release of JADE's debut solo album That's Showbiz Baby!, each one translating the singer's sound into playful, cinematic worlds, delivered in the directing duo's signature style.The new arrivals fit perfectly into the manically satirical sensibility established by previous acclaimed videos for the album, including the twin&nbsp;sisters' previous collaborations with ex-Little Mix's Jade Thirlwall, for <a href="https://www.youtube.com/watch?v=XRZjuaGugiQ" target="_blank">Midnight Cowboy</a> and <a href="https://www.youtube.com/watch?v=DO6vYic0TyA" target="_blank">IT Girl</a> - all featured on <a href="https://www.youtube.com/watch?v=Bmsj0TFyegc" target="_blank">the visual album</a>. Furthermore, while each visualiser feels like its own little universe, they also weave together into a bigger picture.In Headache, JADE attempts to impress a judging panel of tough-to-please nightlife princesses with her burlesque-friendly act - involving a (genuinely impressive) JADE-branded giant cup of tea...&nbsp;[vidtoken data:0]In Glitch, JADE hangs with her clone-like gang, engaging in strange rituals that get increasingly out of hand, delivered in an intense cut by editor Pawel Achtelik.[vidtoken data:1]For the wistful Silent Disco, we're taken to the dancefloor with a twist, as JADE and boyfriend Jordan are replaced by 'lookalikes' whose age profile is more appropriate to the working men's club setting. &nbsp; &nbsp;[vidtoken data:2]In the quasi-romantic viz for Lip Service, JADE is the girl on a Noughties-style late night adult TV channel, with a charmed (and charming) caller who has the hots for her...[vidtoken data:3]In the more reflective but still satirical Unconditional, Fa &amp; Fon revisit the scenarios for the previous visualisers through apparent BTS and CCTV footage, revealing JADE's sadness and the emptiness behind the pop artifice.[vidtoken data:4]In Self Sabateur, its all about JADE's online personality through live videos on social media - with her various incarnations providing entertaining fakeness while revealing some underlying truth. And its funny - including the generally unflattering chat feed.[vidtoken data:5]JADE is very good in this one - as she is in all of them - and it arguably acts as a microcosm of the whole album campaign. It also exemplifies what a fine job that Fa &amp; Fon have done too in this ambitious and very impressive project.

United Kingdom

Fa & Fon

Matthew Serafini

Millie O'Brien

Pulse Films

Rik Green

Kat Cattaneo

RCA Records

Joe Mulvihill

Toby Leary

Charlie Hippisley // Hip Charlie

Pawel Achtelik

Daniela Rotaru

Hands 

Lara Olutunmogun

Eliot Morris

Christina Ivanova

Asantewa Aboah

Zack Tate

Jamie McFarland

Aaron Carlo

Byron London

Lane Casting

Time Based Arts

Bubble TV

JADE 'Headache', 'Glitch', 'Silent Disco', 'Lip Service', 'Unconditional' and 'Self Saboteur' by Fa & Fon

JADE - Headache (Official Visualiser)

JADE - Glitch (Official Visualiser)

JADE - Silent Disco (Official Visualiser)

JADE - Lip Service (Official Visualiser)

JADE - Unconditional (Official Visualiser)

JADE - Self Saboteur (Official Visualiser)

JADE - THAT’S SHOWBIZ BABY! The Visual Album (Official Visualiser)

Enigmatic alt-electronic outfit&nbsp;holybones self-direct the atmospheric promo for Saltywater, following the band&nbsp;to the countryside to undertake a cathartic ritual.Packed with fast-cut, abstract shots and a fresh twist on traditional folklore, the cinematic visual represents the band's struggle to reach their current state of creative freedom, through the symbolic act of burning an effigy. But to add to the enigma, following the ceremonial act, their faces are bound in bandages."We wanted the video to show how letting go of the past can be violent and difficult, but it can lead to a confusing and complicated freedom," the band have stated. "We have roots where we shot it and it felt right to tell a bit of an urban myth for this one.“We met hiking in 2020. We come from all over the shop - music, theatre, poetry. When we met at the start of this project, we all felt anonymous - living in London in your 20s can do this. In that hinterland, we banded together to make a project that reflects that feeling; everybody being lost together."We found each other and we found a home - holybones. We wear the bandages for the same reasons anyone would - to hide or to heal.”&nbsp;[imgtoken data:1] &nbsp;

Soo Hahn

holybones

Christine Lewis

Curtis Tyson

Toby Goodger

Oscar Mills

Joey Henshaw

Trim Editing

John Layton

Alternative

holybones 'Saltywater' by holybones

Holybones-'Saltywater'-by-Holybones

Confidence Man returns with another bold swing at pop absurdity in their latest video by India Harris&nbsp;- featuring fellow pop star&nbsp;Jade. Already buzzing across TikTok and fresh from its live debut at Glastonbury, the track now arrives with a hyper-stylised absurdist narrative.The cinematic, colour-drenched video for Gossip&nbsp;is laced with tongue-in-cheek irony. Taking place in a surreal dive bar where Confidence Man and Jade encounter cloned versions of themselves, they each indulge in wild, debaucherous behaviour, as a visual analogy for the track’s theme: gossip.&nbsp;Between moments of playful choreography and striking styling, a game of Russian Roulette triggers a chain reaction of chaos, with the fired bullet ricocheting through the bar and picking the cast off one by one. The camera captures the chaos, moving between static frames, dramatic crash zooms, and rhythmic dolly shots - always pulsing in time with the beat.Part-Western, part-Mafia flick, the video immerses viewers in its own off-kilter world, ideated by director India Rose Harris. A surreal visual feast packed with irony and attitude that showcases her unique and playful approach to visual storytelling.INDIA HARRIS:“I loved the 00’s weirdo club vibe of the track so straight up I knew the video had to be some kind of bonkers narrative. The concept sparked from the idea that a disjointed bar full of cloned versions of the same person, somehow became synchronised in a moment before descending into chaos.&nbsp;"I wanted it to be this blend of Western, meets Mafia, meets East London pub/dive bar with classic Con Man irony interwoven. Bring Jade’s perfect character building into the madness of Confidence Man’s world and voila!”[imgtoken data:1][imgtoken data:2]

India Harris

Biba Thomas

Stink Films

Dom Mckiernan

Janet Planet

Louis Danckwerts

Kim Jarrett

Polydor

Sony Music

Peggy Digioia

Blake John Wood

Billy French

Joel Hördegård

Ollie Munks

Ranya El Rafaey

Ellen Green

Grace Ellington

Mike O’Gorman

Thomas Goldser

Amanda Jenkins

Sam Howells

Ben Ferren

Ethos Studio

GGXD

Valentina Tarelli

Dance

Confidence Man & JADE 'Gossip' by India Harris

Confidence Man & JADE - gossip (official video)

Sinclair directs an intriguing video for pop artist Adéla's DeathByDevotion&nbsp;- one part Madonna's Hung Up, another part Aronofsky's Black Swan - and also very much all Adéla.After a heavy night out, Adela turns up at the dance studio to perform ballet, which becomes a drama as she fights through the pain of injury, made more intense and intimate with&nbsp;Sinclair's fluid, lo-fi camerawork.&nbsp; &nbsp;

Sinclair

Anna Krenkel

Leethal Reppin

James Vuanh

Sasha Gordiash

Amber Felix

Adéla 'DeathByDevotion' by Sinclair

ADÉLA - DeathByDevotion (Official Music Video)

Nico De Sola creates an intriguing&nbsp;off-kilter vision&nbsp;of dead-of-night London for Dublin-bred rapper Archy Moor.In the video for Robbery Rings, de Sola captures a world stripped away of order and left in disjointed pieces, as Moor makes his spotlit progress through the city. It's a strange combination of the real and digital&nbsp;reconstructions,&nbsp;fused together in a continuous yet unpredictable&nbsp;flow.&nbsp;&nbsp;&nbsp;The director and artist embracing brokenness as an ode to a city robbed of its essence. It's both weird and engrossing.

Max Pierce

Adam Reid

Shalor Sarah Kurtz

Hannah Nckenna

Elena Jacob

Nico De Sola

Adam John Watts

Wni Studios

Diplomats

Peter Bishop

Manon Leurent

Benny Go

Christian Wood

Antoine Law

Adam Todhunter

Vittoria Beli

Nice De Sola

Hip Hop

Archy Moor 'Robbery Rings' by Nico De Sola

Archy Moor - Robbery Rings

India Harris directs a vibrant, celebratory promo for Calvin Harris featuring Clementine Douglas.&nbsp;Set against golden light and open skies, the video for Blessings weaves together a sun-soaked tapestry of dancing, connection, and island magic.Boating a saturated, nostalgic aesthetic and a playful energy throughout,&nbsp;it’s a tribute to the freedom, beauty, and wild charm that make Ibiza unlike anywhere else.

Delfine Fogelberg

Fatima Ouklilane

Clementine Beck

Jai Durban

Francesca Woods

Diego Contreras

Freeagent Uk

On Site Ibiza

CAMP

Edgardo Ibarra

Alexa Haywood @freeagent Uk

Nomo Drücker

Nathan M. Legger

Martino Frera Chemini

Violette D’agata

Pablo David Pacheco

Oscar Waldo Martínez

Cesc Rubio

Riccardo B

Suzy Rycroft

Carina Etae

Tim Smith

Rascal

Columbia Records

Electronic

Calvin Harris X Clementine Douglas 'Blessings' by India Harris

Calvin-Harris-X-Clementine-Douglas-'Blessings'-by-India-Harris

Lauren Luxenberg directs an inspired&nbsp;conclusion to her trilogy of videos for rapper Youngs Teflon.&nbsp;Following <a href="https://www.promonews.tv/videos/2025/04/14/youngs-teflon-da-gutter-lauren-luxenberg/90704" target="_blank">Da Gutter</a>&nbsp;and <a href="https://www.promonews.tv/videos/2025/04/22/youngs-teflon-brownin-lauren-luxenberg/90791" target="_blank">Brownin</a>, the video for Ain't Right sees Youngs finally find out who's been watching him through the past two vids&nbsp;- and it comes as quite a surprise.Boasting creative performance vignettes from Youngs and Blaqbonez, plus&nbsp;a thoughtful narrative, the video makes use of interesting perspectives and framing to elevate the aesthetic, keeping things fresh with every scene.&nbsp;Great work and a fitting end to a strong multi-video project.&nbsp;

Sarah Banks

Bemi Shaw

Lauren Luxenberg

Cheyenne Enninful

Tia Varnnard

Untold Studios

Will Churchill

Josh Fry

Mike Heath

Annie Ayres

Sam Barnham

Fabio Olgiati

Riccardo Angei

Louis Lasa-tarbuck

Lucinda Worth

Mara Ciorba

Harbor Picture Company

Atlantic Records

Fin McAllister

Youngs Teflon ft Blaqbonez 'Ain't Right' by Lauren Luxenberg

Youngs-Teflon-Ft.-Blaqbonez-'Ain't-Right'-by-Lauren-Luxenberg

Fa &amp; Fon reunite with Marina Satti, following the show-stopping Epano&nbsp;Sto&nbsp;Trapezi video, turning up the volume once again with their latest visual feast for Lola.This time, Satti steps into the role of the larger-than-life Lola - gracing talk shows, fronting magazine covers, dodging swarms of obsessive fans. Some worship the ground she works on, some imitate her, some are praying for her downfall... but no one can keep her name out of their mouth.&nbsp;A sharp and stylised commentary on celebrity culture and female power, Lola - Fa &amp; Fon's video and Marina Satti's alter ego -&nbsp;is loud, layered, and impossible to ignore.&nbsp;[imgtoken data:1][imgtoken data:2]

Greece

Nomad Productions

Harris Tsabas

Olivia de Camps

Chrysanthi Karfi Koi

Maya Tsamprou

Eirini Damianidou

Faidra Akritidou

Georgia Tal

Christos Mazurek

Chrysanthos Smyrnaios - Beehive

Marina Satti 'Lola' by Fa & Fon

Marina Satti - LOLA (Official Music Video)

Lauren Luxenberg's latest video for Youngs Teflon takes him to a classic London caff&nbsp;with his girlfriend, their romantic moment disturbed&nbsp;by the rapper's unease at weird stuff going on around him. Or is it all in his head? &nbsp;Following <a href="https://www.promonews.tv/videos/2025/04/14/youngs-teflon-da-gutter-lauren-luxenberg/90704" target="_blank">Da Gutter</a>, where he may be under surveillance, in the video for Brownin -&nbsp;part two of a trilogy of videos by Luxenberg - Youngs Teflon definitely has a sense of being watched, as neighbouring customers in the café begin to stare him down and take over his lipsyncing duties.With his girlfriend apparently oblivious to what he's seeing - her dialogue appearing in subtitles -&nbsp;YT&nbsp;starts to question his grip on reality.It's a visual that strikes a nice balance between music video and comedy drama through the performances, camerawork and editing. So will we find out what's really happening - and who's watching Youngs - in the final part of the trilogy?&nbsp;&nbsp;&nbsp;

Charlie Morris

Joshua Fry

Youngs Teflon 'Brownin' by Lauren Luxenberg

Youngs-Teflon-'Brownin'-by-Lauren-Luxenberg

South London's rap icon Youngs Teflon returns with&nbsp;the hard-hitting Da Gutter brought to life in a riveting video directed by Lauren Luxenberg.Through gritty storytelling and a 90s-inspired beat, Youngs candidly narrates his journey from hardship to success on a London estate, offering a glimpse into his experiences.All the while he is seemingly being watched by someone that he's unaware of, in Luxenberg's canny combination of artist performance with black and white survelliance-style footage of Youngs shot on long lenses.&nbsp;&nbsp; &nbsp;

Youngs Teflon 'Da Gutter' by Lauren Luxenberg

Youngs-Teflon-'Da-Gutter'-by-Lauren-Luxenberg

Candice Lo directs an impassioned performance by Griff, taking its inspirational cue from the songtitle. And things are going to get messy.The video for Last Night's Mascara begins with Griff in white, in an all-white space. But the first smudge of black indicates what is coming, as Lo orchestrates the addition of streaks of 'last night's mascara' through the pop singer's choreographed performance.&nbsp;She mars the white space and her own clothing with handprints and stains, as the&nbsp;ever-flowing mascara acts as a cathartic release, leading to an artistic portrayal of grief. A captivating concept anchored by the artist's commitment to the performance, and Lo's inspired direction.[imgtoken data:1][imgtoken data:2]