Producer

Alex White

Is the party the cure, or the disease? Chris Fowles explores the possibilities in his enigmatic promo for up-and-coming artist&nbsp;D4vd.The video for Worthless starts with D4vd on the couch - he's patient talking to a initially unseen psychiatrist. Furthermore, he is also taking part in a group therapy session.These spin off into dark, twisted vignettes - a trippy house party and taxi journey - presumably flashbacks to what led him to into therapy. But then things get weirder. What actually is real in D4vd's mysterious world?"We had a really tight turnaround on this video," says producer Alex White. "Chris had to develop a concept that not only aligned with d4vd's brief but that was also achievable to produce and shoot in the time given."Collaborating once again with DoP Henry Gill, meant that Chris and Henry could think freely on the shoot with d4vd,&nbsp;and the whole team made&nbsp;it a really enjoyable and creative day."[imgtoken data:1]&nbsp;

George Blomiley

Chris Fowles

Las Bandas Be Brave

Jealous Films

Olly Riches

John Mouratis

Sam Barnham

Harry Coleman

Flynn Dennison

Felix Coles

Alexandre Nerzic

Creative Outpost

Interscope

Luis San Martin

D4vd 'Worthless' by Chris Fowles

D4vd-'Worthless'-by-Chris-Fowles

Chris Fowles directs an innovative and intriguing promo for singer-songwriter Henry Moodie, combining normal screen shape and vertical video in one clever concept.&nbsp;For Drunk Text, Fowles has Moodie sitting in the front seat on the upper deck of a bus during two different journeys -&nbsp;a day in April, and a night in November - captured from the same camera position. Meanwhile, behind him, a series of interconnected stories unfold among a number passengers who are also on both journeys.The regular 16:9 screen is also divided into three sections, which enables Fowles to use split-screen to cut between journeys, and emphasise the small dramas and interactions between the characters. And Moodie always remains in the central section of the 'triptych', performing the heartfelt Drunk Text."The concept was designed specifically for new video mediums like TikTok," Fowles confirms. "We wanted to experiment with using the format itself to tell the story."So when viewed vertically, you’ll only see the main performance. But when viewed with the widescreen you reveal all the stories and context."In&nbsp;doing so, Fowles has been entirely successful.&nbsp; There is a real complexity to the soap opera unfolding behing Moodie that makes it worth watching again. But in the&nbsp;dovetailing of both narrative and&nbsp;conceptual ideas it also makes a real contribution&nbsp;in addressing the issue of competing video formats.

United Kingdom

Kat Cattaneo

Jeff Celis

Jack Maddison

Samuel Barnham

Ni Ferreira

Sony Music Uk

Singer-songwriter

Henry Moodie 'Drunk Text' by Chris Fowles

Henry-Moodie-'Drunk-Text'-by-Chris-Fowles

Life is passing Ashley Singh by, in Chris Fowles' affecting video for Autopilot.The director -&nbsp;a winner at this year's UKMVAs for his video for <a href="https://www.promonews.tv/videos/2022/04/05/cavetown-ft-beabadoobee-fall-love-girl-chris-fowles/75741" target="_blank">Cavetown's Fall In Love With A Girl</a> - places the artist's song of loss and heartbreak in an everyday context.[imgtoken data:1]But Singh is not just a guy left alone in a suburban house - it's more painful than that.&nbsp;As others come&nbsp;and go around the house it becomes clear that everything in the house is being removed, including him.Fowles gets a very good performance from the singer-songwriter, and Henry Gill's cinematography intensifies the emotion - and his painful fate.

Jai Durban

Wizzo

Talor Hanson

Jealous

Kirstin Cruickshank

Charlie Relph

Henry Gill

Jannick Fjeldsoe

JP Frazer

Kailey Walker

Dan Levy

Rascal Post

Warner Records Uk

Ashley Singh 'Autopilot' by Chris Fowles

Ashley Singh - Autopilot (Official Video)

Chris Fowles directs a poignant promo for Cavetown's Fall In Love With A Girl, featuring&nbsp;Beabadoobee.The video sees the artist - real name Robin Skinner - create a series of narrative setups in a dollhouse, using small figurines and a selection of to-scale props. One of those small figurines follows the song's lead - they are placed in a conventional&nbsp;heterosexual relationship; but each time Cavetown's character returns to the doll's house, they have mysteriously turned away from this stereotypical set-up.&nbsp;Then a turning point changes the course of the narrative - triggered by the arrival of Bea, when Robin is absent. The figurine can then embrace the&nbsp;same-sex relationship they dream&nbsp;of.[imgtoken data:1]Fowles shows impressive storytelling craft in making this all work. He approaches it in an&nbsp;an accessible, artistic way,&nbsp;and DoP Terrence Wilkins' superb cinematography - both in and out of the dollhouse - elevates the entire project. The performances of the artists also strike&nbsp;the right note.&nbsp;&nbsp;"I was so excited when this brief came in,"&nbsp;says Fowles. "The track was such an earworm and an incredible chance to work with artists like Robin and Bea, who I’ve been a fan of for a while."The video is a playful lesson in not being able to control who you fall in love with. An attempt to control your destiny and finding (or in this case, creating) the perfect person."[imgtoken data:2]&nbsp;

United States

Kamran Rajput

Devin Sarno

Terrence Wilkins

Kris Declan

Chris Cox

Gino Fernandez

Warner

Luke John

Anthony Hensman

Cavetown ft Beabadoobee 'Fall In Love With A Girl' by Chris Fowles

Cavetown-Ft.-Beabadoobee-'Fall-In-Love-With-A-Girl'-by-Chris-Fowles

Teeeezy C captures Arrdee in performance for Apple Music's grime showcase The Agenda - filmed in Brighton and London.&nbsp;

Teeeezy C

Odyssey

Millie Wrench

Pete Musgrave

Samuel Fullerton

Anthony Artic

Sebastian Ziabka

Sifi Productions

Grime

Arrdee 'Late Night Driving (The Agenda)' by Teeeezy C

Arrdee-'Late-Night-Driving-(the-Agenda-Live)'-by-Teeeezy-C

Young T and Bugsey get it on with the girlfriends, with the help of Blxst, in Teeeezy C's video for Nice.

Sophie Lee

Phillips Nortey

Luke John Makepeace

Joe Munro

Black Butter Records

Sony Music

Young T & Bugsey ft Blxst 'Nice' by Teeeezy C

Young-T-&-Bugsey-Ft.-Blxst-'Nice'-by-Teeeezy-C

Chris Fowles directs an&nbsp;emotional promo for Sarah Proctor, following the lives of two young girls, for the track Not For Me.The video explores the angst of our teenage years, through a poignant and engaging narrative set in a secondary school - based upon Sarah Proctor's own experiences.&nbsp;The calm, deliberate cinematography perfectly encapsulates the themes of the concept, whilst the central performances are strong and believeable.[imgtoken data:1]

Sam Fullerton

Lynda Darragh

Dan Moran

Andrew Ibea

Geffen Records

Ilenka Jelowicki

Sarah Proctor 'Not For Me' by Chris Fowles

Sarah-Proctor-'Not-For-Me'-by-Chris-Fowles

Chris Fowles's one-take video for Griff's live performance of her latest banger One Night toys with our perceptions.&nbsp;It begins in Griff's tiny bedsit, but she steps directly out into the Great Outdoors - a tree-packed wood, where she joins her band.The video was shot on 16mm. "With limited film, we had only a handful of takes to get it right," says Fowles."The video plays on the idea of home not feeling like the safe space it should be. When you're kept awake at night, wishing to be transported somewhere else."

Kenzie Stretch

Simone Stampell

Andi Chu

Black Kite Studios

Griff 'One Night (live)' by Chris Fowles

Griff-'One-Night-(live)'-by-Chris-Fowles

SL and Tom Zanetti travel through time - hence the dodgy wigs -&nbsp;for Time Zone.

Rodi Papadopoulou

SL ft Tom Zanetti 'Time Zone' by Teeeezy C

SL & Tom Zanetti - Time Zone

John Holloway

Eno 'Ensar' (Directors Cut) by Teeeezy C

Eno - Ensar [Directors Cut]

Teeeezy C brings military precision to his banging video for Swarmz's team-up with&nbsp;Bugzy Malone and M24.With impressive use of locations and army equipment, Teeeezy gets great performances from all three artists in a terrific visual for Payslips.&nbsp;&nbsp;&nbsp;

Isa Perez

drill

Swarmz ft Bugzy Malone & M24 'Payslips' by Teeeezy C

Swarmz Ft. Bugzy Malone & M24 - Pay Slips

Chris Fowles directs a powerful one-shot video for up-and-coming London-based artist Gigi Moss.Set on an underground train, the film uses in-camera tricks to transition between a fully packed train and a totally stark and isolating space, representing the lilting highs and lows of the music.&nbsp;It’s an interesting spin on the themes of the track, which explores a bittersweet story of being trapped somewhere you’re uncomfortable, and how easy it can be&nbsp;to return to a toxic situation.&nbsp;DoP&nbsp;Marti Guiver balances a sense of realism and gloomy fantasy in the cinematography, with coloured lights and a tinted green aesthetic, representing the unease and conflict the artist is feeling.“The song struck a real chord with me when I first heard it," says Chris Fowles. "Gigi was quite keen for the narrative of the video to be contemporary and a new spin on her feelings behind the track. Her management gave us total creative freedom which was amazing. We didn’t have much time or budget, but I think we managed to pull it off."&nbsp;

Marti Guiver

Mathew Nolan

Nathan Rose

Sandra Hahnel

Myles Bevan

Time Based Arts

Jayy Gomez

Gigi Moss 'Poisoned Whispers (Acoustic)' by Chris Fowles

Gigi Moss - Poisoned Whispers (Acoustic)

Unknown T, KO and V9 take their fighter jets back to Homerton, in&nbsp;Teeeezy C's slick video for Aven9ers.

Shereen May

Universal Music Uk

Unknown T ft KO & V9 'Aven9ers' by Teeeezy C

Unknown-T-Ft.-Ko-&-V9-'Aven9ers'-by-Teeeezy-C

Gino Fernandez explores a sugar daddy's psychedelic trip in Reservations, his second collaboration with Madison Paris.&nbsp;Hypnotic and ethereal, the visual takes place at a large manor house, where Madison and friends take a rich old man hostage, forcing him into a trip washed with hallucinatory visions and galactic fever dreams.&nbsp;DoP Terrence Wilkins masterfully contrasts&nbsp;beautiful composition and lighting with the darker themes and undertones, creating a dichotomic aesthetic that brings the concept to life.&nbsp;Fernandez not only takes on the role of director, but also shows off his VFX and editing chops in the video, resulting in a project that is slick, contemporary and just a little bit weird...&nbsp;

Dante Connor

Hollie Mapp

Sophie Barrott

Mean Agency

Molly Herbert

Jeremy Lea / Rhea Mevlin / Kyomi Chey / Corella Henderson

R&B, Soul

Madison Paris 'Reservations' by Gino Fernandez

Madison-Paris-'Reservations'-by-Gino-Fernandez

Themes of sexual harrassment and objectification are&nbsp;explored in director Chris Fowles' intimate video for Tyrer's Showgirl.&nbsp;Focusing on the story of a young burlesque dancer, and the impact of a toxic relationship,&nbsp;Fowles' confident direction&nbsp;draws out an absorbing performance from&nbsp;Tyrer - impressive considering this project is his music video debut.&nbsp;Showgirl highlights the gritty side of an industry obsessed with glamour, and does so with an intelligent and unique perspective.DP&nbsp;Terrence Wilkins sets the scene with high contrast lighting and an expert use of negative space, mirroring the isolation of the character and the overwhelming negativity of her environment. Utilising a mixture of wides and close-up shots, the jarring juxtaposition represents the uncertainty of the subject in the narrative.&nbsp;&nbsp;&nbsp;

Alex Baro

Jenny Dee

Erika Neumann

Pia Gartner

Sam Hodge

Claudia Rose Maybury

Bianca Acca

Alternative

Tyrer 'Showgirl' by Chris Fowles

Tyrer-'Showgirl'-by-Chris-Fowles

Ryan Owen Eddleston is in the director&rsquo;s chair here, helping Brighton&rsquo;s Electric Soft Parade bring a tear to your eye. Brothers from the band, Thomas and Alex, double on production duties in this emotive short about a young man haunted with thoughts of a recently ended relationship.
&ldquo;I met Thomas (from Electric Soft Parade) in a pub in Brighton about two years ago and we talked about collaborating on a video together,&rdquo; Ryan explains. &ldquo;I&rsquo;d worked with [actor] Catrin Stewart on a couple of things who has gone on to work on Stella and Doctor Who, and I worked with Robin &ndash; who was a promising actor on the second year in the Royal Welsh College &ndash; and it was the perfect opportunity for us all to work together.
&ldquo;When me, Thomas and Alex &ndash; who are brothers in the band &ndash; chatted about the idea, we were keen to film in parts of Brighton that hadn&rsquo;t really been covered before, and we shot very quickly over about five hours.&rdquo;

Brazil

Ryan Owen Eddleston

Thomas White

Catrin Stewart

Robin Willingham

Craig Harris

Rock

The Electric Soft Parade ‘Brother, You Must Walk Your Path Alone’ by Ryan Owen Eddleston

The Electric Soft Parade - Brother, You Must Walk Your Path Alone

Frank Turner bravely heads to the North-east coast for a spot of paddling in the cold sea in Alex White's promo for new single If I Ever Stay.
"We were originally going to shoot this in Pembrokeshire" explains White "some of the beaches there are like the Caribbean, but we ended up shooting it in Northumbria to tie in with Franks busy tour schedule. 
"It's really cold up there and we were greeted with an almighty storm for half the day - basically it was nothing like the Caribbean. Luckily Frank was always down for the cause and perfectly willing to almost freeze to death in the North Sea".

Alex White

Producer

Videos featuring Alex White

2023 (2)

2022 (4)

2021 (6)

2020 (3)

2013 (1)

2011 (1)

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