The video for Cinnamon Chasers' Luv Deluxe directed by Saman Keshavarz won best video at the South by Southwest Film Festival last night (March 16th).

A multi-layered noir road movie, Luv Deluxe is told from the perspective of a young man as he hooks up with a girl and embarks on a crime spree, but it also examines what happens when he takes different moral choices.

Saman Keshavarz - currently studying at the Art Center College of Design in Pasadena - shot the video over ten days, visiting Las Vegas, Los Angeles, San Francisco, Sacramento (his hometown), Portland, Seattle and points in between on the way. He directed the video for Luv Deluxe after pitching the idea to British electro/'indietronica' artist Russ Davies - aka Cinnamon Chasers - via email.

Luv Deluxe won the best video prize at the SXSW Film Awards 2010 - where a number of independent features, documentaries and shorts were also honoured - with Forest, Alison Schulnik's claymation tour de force for Grizzly Bear's Ready Able, announced as runner-up.