Roger Spy self-directs a boisterous vertical promo for new track Suck My Wig, as he becomes a surprising recruit to the macho world of grassroots football - and owns it big time. Spy's comeback video is a frenetic montage of iPhone footage, shot during football practice on a West London astroturf pitch, in an impressively raw style. It really works.Gloriously strange and tongue-in-cheek, the unexpected setting and playful shooting style add a gritty, textural dynamic to the retro-pop style of the track."The song has got nothing to do with wigs," Spy explains. "I wanted to contrast the title with the most possible male toxic theme I could think of and place myself in it."For the video I also wanted to contrast the heavy hyper pop production with a minimal approach, so I stripped down all initial plans I had for lights, camera, lenses and drone and ended shooting an iPhone 14 Pro Max, to give it the dirt, grit and raw rough edges I felt it deserved."I envisioned the song as a lovechild of Bowie, MJ and Madonna. The song is about owning my manhood and if you don't like it you can suck my 'wig'."

Kassandra Powell directs a gorgeous promo for breakthrough artist Talia Mar.Riffing off the idea of toxic love, Powell brings to life three different beauty setups using bold art direction, gorgeous styling and sensual movement direction.Balancing a Y2K monochromatic colour palette in the opening with hyper-vibrant concepts later in the visual, the video takes a multifaceted, inspired approach to represent the different sides of Mar's brand and personality. Anchored by an alluring performance and confident direction, it's another hit for Powell and the CAMP team.

Raja Virdi explores the thin line between good and bad for the big team-up of Marshmello, Mae Muller and Trippie Redd. The video for American Psycho takes place in a series of stylish custom-built sets, with a red and white colour scheme which represents the dichotomy of a toxic relationship. Muller and Redd thrive in their unique setups, and Virdi's use of dynamic transitions, animated elements and rhythmic editing keeps the video constantly engaging."It was such a pleasure to direct this promo," says Virdi. "I'd been wanting to do a concept like this for a while and glad it fit the song so well. I love the themes of duality, and seeing the difference performance states of Mae between the red toxic sets and the white angelic sets."I really wanted to move the camera seamlessly between the spaces, keeping the visual constantly engaging with how we reveal new moments."Collaborating with my regular DOP Pieter Snyman and the insanely talented production designer Sarah Asmail ensured we found the rhythm for the piece and how best to give each space a unique feel for each artist on the song."The turnaround was immense for this one with needing to shoot and deliver all within a week. But thanks to an insanely talented crew, we just about got there - albeit with little to no sleep, lol. Big ups to to my constant producers Joseph J Goldman and Greg Smith for pulling this one out of the bag - and MVP 1st AD Tom Kelly who made a crazy tight schedule work without compromise. My very talented regular post team made the process very smooth - editor Samuel Marr, colourist Connor Coolbear and VFX with Jakob Thorhallsson and Phil Woods."Thanks to team Marshmello, Mae & Trippie for the trust in this one, and huge shout outs to the Astralwerks squad Joe, Luke and Loies for being so great all the way through."