Rosalía performs a groundbreaking live presentation of her new album Motomami - bending Tik Tok to her will in the process - in a brilliant longform created specially for the app, directed by STILLZ, Ferran Echegaray and Rosalía, in association with CANADA.There are extended performances pieces from each track of the album, with uniquely designed staging and choreography applied to each while occupying the same huge studio space. Most crucially, this project is not hampered by the aspect ratio-related limitations of Tik Tok.The content is specifically created to be viewed on mobile devices, and is meant to be held with two hands. That will prevent you from dropping that device when the camera moves to another shape - as it does throughout the film.When its vertical, it could be horizontal or upside down. But in fact, the camera (or cameras) are themselves usually moving, rotating, changing the angle and view of the ever-compelling Rosalía - who is indeed performing live.The piece represents a continuation of CANADA's close relationship with Rosalía, after the music videos for De Plata, directed by MANSON, and her breakthrough hits Malamente and Pienso En Tu Mirá, filmed by Nicolás Méndez aka CANADA, as well as the Grammy’s Best Music Video-winning TKN, featuring Travis Scott, also directed by Méndez.
Promonews - 12 months ago