Allie Avital presents a story of infatuation and infidelity in her promo for Halle Bailey. The video for Because I Love You follows Bailey and her love interest, as his wondering eye causes him to end up with much more than he bargained for. Shot in a suspenseful, thriller-style manner - with plenty of stylish low-light scenes and mysterious camera angles - the video feels cinematic and elevated, anchored by playful performances from the on-screen couple (and several other versions of Bailey). "I’ve often gravitated to stories about unhinged obsessive love, so it was a real thrill to collaborate with the sweet multi hyphenate Halle to develop this noir-inspired parable," says Avital."Halle and co-star RJ Cyler really brought their next-level acting craft which made directing this exceptionally fun and had us all squealing behind the monitor."

Drew Bourdet directs a fascinating, space-themed promo for Skyway Man. The video for The Holding On is part 1960's industrial documentary and part psychedelic music video, and features the artist as a patient undergoing hypnotic testing in efforts to understand his delusion of interstellar travel.Blending spacey narrative setups with stock animated footage and vintage era titling, the video delves into the mind of the artist and a fascination with all things space, with a brilliantly retrofuturistic vibe.

Eamonn Hearns directs a dark narrative promo for Benny Smiles. The concept of the video follows a bloody revenge story, interweaving themes of obsession and violence with a vibrant Giallo film aesthetic. Cutting between a lusty one night stand - with a hazy, dreamlike style - and the main character hunting down her love interest, it's an intense, unflinching look at obsessive love, and the gory consequences that come with it.