Alfe Bandzouzi directs a hazy journey through Greenwich streets, in his promo for Prince Of Falls. The dreamlike aesthetic boasts a cinematic feel - warm, with electric green, orange and blue colours, complimenting the kaleidoscopic, blurred genres of the track. Whilst the videos lures the viewers into a trip through London, it also breeds several questions - who are the people on the streets, what's in the suitcase, why and where is he being driven? Anchored by a brilliant performance from the artist - real name Samuel Iyere - the enigmatic concept lingers in the mind, like an itch that you can't quite scratch.
Rob Ulitski - 23rd Aug 2021