As Xadi grapples with a new musical direction, he spawns a violent doppelganger, in Zach Joseph's minacious promo for The Ultimate Taurus. Opening with a shot of the artist looking at a mysterious bag in the boot of his car, breathless and concerned - never a good sign - viewers are then taken on a rip-roaring journey through stylistic performance vignettes. With themes of death, rebirth and finding oneself, it's a bloody, effervescent visual with a hauntingly abstract narrative.
Rob Ulitski - 4 months ago