Freddie Long is stuck in limbo, in Jake Hargreaves' absorbing promo for The Nowhere Times. Fusing the digital - TVs, CCTV cameras etc - with natural elements like fire, Hargreaves creates a world that is nondescript and faceless, running parallel to the themes of the track. Long's performance gives the concept an emotional energy, feeling both desperate and optimistic at once, without providing a solid resolution. Toeing the line between reality and abstract, it's a nicely executed and good looking piece of work.
Rob Ulitski - 2nd Nov 2020