James Slater directs a high-energy promo for Irish rock band Inhaler. In the video for These Are The Days, we see the boys hanging out in several laidback vignettes; on a tour bus, in a bedroom and backstage. The environments are completely artificial - evidenced by the breaking of the fourth wall, and wider shots of the studio and set elements - and this blurs the line between reality and fiction, reflecting the dreamlike atmosphere in the track. The use of rear projection and in-camera effects also lends a nostalgic, vintage feel to the visual, along with the black and white aesthetic.

Following last month's Private Valet, Larry June and Dir. Lx join forces on another punchy performance promo. Leaving London behind for the streets of Paris, we see June backdropped by iconic landmarks and hidden treasures alike, keeping the same understated, laidback performance style.Interweaved with beautiful cutaways of the city, the video looks absolutely gorgeous - thanks to DoP Henry Gill - and captures both the artist and the location in their best light.

Sophie Muller directs a mesmeric performance promo for Kylie Minogue. In fact, this is Kylie, pure and simple - no distractions at all.So for Miss A Thing, we just have the glamourous disco diva, dripping in diamante, luxuriating in her domain - a black studio space. Shot by Robbie Ryan - and filmed on the vintage ikegami 79D TV cameras that were also used for the Kiss Of Life video - Muller just trusts in the sheer iconic status of her subject to prove you can remove everything else, and make a great Kylie video. In fact, distilling everything to the essentials just makes it better. Footage is layered into a hypnotic montage, with simple mirror VFX enhancing the mood, with the vintage camera adding texture. It is a characteristially Muller-esque display of confidence in its own simplicity. She knows that every so often, less is more.

Alfie Templeman is on the run from a gang of blue morph-suit hitmen, in Joel Barney's whimsical promo for Colour Me Blue.In a surreal game of cat and mouse, Alfie is chased through the sleepy streets of his hometown, Bedford, in a concept inspired by Edgar Wright and early Noughties music videos. The laidback style is a perfect match to Templeman's playful persona, and encapsulate the summer vibes of the track.

Claryn Chong co-direct the breezy promo for Pressure with singer-songwriter dexter - who's also the star of this engaging show. Perfectly capturing a sense of laidback nostalgia, the concept sees the artist travelling around the car-free streets of East London on a bike, and hanging out with friends on a high-rise balcony. Utilising jump cuts and sneaky transitions, the video has a playful vibe that reflects life's whimsical, dreamlike moments, and celebrates the feelgood vibes of the track. And, above all, an excellent showcase for the splendid dexter. Very nice indeed.

Philip Andelman directs a flamboyant performance promo for Machine Gun Kelly ft. blackbear.The provocative track is paired with a handful of chromatic vignettes, surrounding the artists with balloons, flowers and an abundance of cats, all taking place in a candy-coloured dreamworld. From the styling and art direction to the lively performances, the video is a laidback, playful affair with an dazzling aesthetic... and a very unexpected ending.