James Slater directs a high-energy promo for Irish rock band Inhaler. In the video for These Are The Days, we see the boys hanging out in several laidback vignettes; on a tour bus, in a bedroom and backstage. The environments are completely artificial - evidenced by the breaking of the fourth wall, and wider shots of the studio and set elements - and this blurs the line between reality and fiction, reflecting the dreamlike atmosphere in the track. The use of rear projection and in-camera effects also lends a nostalgic, vintage feel to the visual, along with the black and white aesthetic.

Sophie Muller directs a mesmeric performance promo for Kylie Minogue. In fact, this is Kylie, pure and simple - no distractions at all.So for Miss A Thing, we just have the glamourous disco diva, dripping in diamante, luxuriating in her domain - a black studio space. Shot by Robbie Ryan - and filmed on the vintage ikegami 79D TV cameras that were also used for the Kiss Of Life video - Muller just trusts in the sheer iconic status of her subject to prove you can remove everything else, and make a great Kylie video. In fact, distilling everything to the essentials just makes it better. Footage is layered into a hypnotic montage, with simple mirror VFX enhancing the mood, with the vintage camera adding texture. It is a characteristially Muller-esque display of confidence in its own simplicity. She knows that every so often, less is more.

Claryn Chong co-direct the breezy promo for Pressure with singer-songwriter dexter - who's also the star of this engaging show. Perfectly capturing a sense of laidback nostalgia, the concept sees the artist travelling around the car-free streets of East London on a bike, and hanging out with friends on a high-rise balcony. Utilising jump cuts and sneaky transitions, the video has a playful vibe that reflects life's whimsical, dreamlike moments, and celebrates the feelgood vibes of the track. And, above all, an excellent showcase for the splendid dexter. Very nice indeed.

Eloise tries to move on from her past in the dreamy promo for Hungover, directed by Nicolee Tsin. Letting loose in a sun-drenched apartment building, we see the artist and two dancers move swiftly through several laidback vignettes, taking time for some R&R after the breakup of a relationship. DoP Carmen Pellon matches the relaxed energy with gentle camera movement and bright, organic lighting, creating a dreamlike aesthetic where worries can melt away."Hungover is about reminiscing and forgetting an ex-lover," explains Tsin. "I wanted to capture moments where we indulge in quintessential pleasures - we dance freely in front of the mirror, we dress up, we daydream and wonder if we could be a kid again..."They gently reminds us to feel comfortable in our own skin and have a little more fun, just as the way Eloise makes us feel in her music."