James Slater directs a high-energy promo for Irish rock band Inhaler. In the video for These Are The Days, we see the boys hanging out in several laidback vignettes; on a tour bus, in a bedroom and backstage. The environments are completely artificial - evidenced by the breaking of the fourth wall, and wider shots of the studio and set elements - and this blurs the line between reality and fiction, reflecting the dreamlike atmosphere in the track. The use of rear projection and in-camera effects also lends a nostalgic, vintage feel to the visual, along with the black and white aesthetic.
Rob Ulitski - 10 months ago