Joel Barney directs a kaleidoscopic, 90's-inspired skate film for Sigala Feat. 24kgoldn & Trevor Daniel.The video for It's A Feeling is set against the bustling streets of London, and captures a group of friends as they navigate the city, surrounded by infrared trees and greenery in a surreal visual twist. Inspired by the vibrant artwork of Billy Babehkul and Richard Mosse, it's a love letter to the rebellious spirit of 90s skate culture with a visual style that transports viewers into an otherworldly realm. Aesthetically switching between elevated, glossy camerawork and lo-fi Mini DV, the video is imbued with the DIY spirit of the skate scene."The brief called for the video to incorporate the albums infrared/psychadelic visual identity in some way, taking reference from the single artwork, we decided to invert the green elements of the frame to a Richard Mosse-like vibrant pinkish red," says Sonder."While aiming for a cinematic feel, it was crucial to maintain authenticity in representing skate culture, which is often portrayed superficially in popular media. To achieve this, we collaborated with a crew of real skaters, allowing them to operate much of the Mini DV footage themselves."This approach ensures that the film captures the genuine spirit and energy of skateboarding, resulting in a dynamic and “alive” video that resonates with authenticity."
Rob Ulitski - 9 months ago