Charlotte Meling directs an emotive promo for singer-songwriter Ashley Singh. Building on the success of the track online - it's already amassed over 15 million views on socials and 5 million streams in just three months - the video for Soul Tied explores the loss of someone special. Playing with dark and light to create a tangible portrayal of love now lost, the video uses lo-fi digital effects to create a contrast between the present and past. Anchored by a beautifully cinematic performance at its core, it's a bittersweet visual that brings the music to life in a fresh way. “Ashley Singh represents a new generation of artists who choose independence over the traditional record label approach, a trend that particularly appeals to the Gen-Z view on content ownership," says Meling. "This is something I am passionate about as a director - telling stories that touch and impact today's audience in new ways.”