Elliot Simpson echoes sci-fi drama Humans in his futuristic promo for Joel Corry, featuring RAYE and David Guetta. After collaborating on the videos for Lonely and last year's Summer smash Head & Heart, Simpson returns with a refreshing concept for Corry's latest track, depicting each of the artists as robotic 'perfect partners', fresh off the factory line.A tongue-in-cheek social commentary for our digital matchmaking age, the high concept idea is beautifully executed, with glossy cinematography and pastel colour palettes creating a near-future aesthetic. The performances are also highly believable, with Guetta's cameo rounding off an exciting and engaging project.
Rob Ulitski - 11th Mar 2021