Mark Lediard directs an emotional promo for Seafret, featuring an absorbing performance by the duo, intercut with fan-generated content from around the world.It's a strong concept and tight execution, with the well-made fan footage giving the video a real boost to production values, as well as univeral appeal."We used backdrops of time-lapse night skies with the stars turning overhead, sunrises over mountain ranges, city rooftops at night and deserts at dusk intercut with fan engagement messages," says Mark Lediard."We gave it a truly global, cinematic feel with scenes that take the viewer on a journey along with the track. Sometimes using the rear-projecting these scenes behind the band as they perform and sometime front-projecting over their faces and instruments as they play."