Billy King directs a vibrant showcase of cultural fusion and celebration in this promo for Marina Satti. Set against a backdrop of a colourful theme park in Athens, the video for Lalalala showcases an array of traditional and modern elements, blending Greek, Middle Eastern and Balkan influences. Boasting bubbly performances, high-energy camerawork and a focus on colourful, elevated vignettes, it's a feel-good video with a nostalgic vibe. DoP Max Conran pulls out some fun camera tricks to match the energy of the track, and the focus on creative experimentation takes the visual to another level.

After the success of his Death by Entertainment video, Pedro Takahashi returns to direct another terrific, head-spinning promo for Sam Akpro.The video for Disposition features a shifting sense of perspective with split screen elements, video game-style camerawork and boundless experimentation as it delivers a series of eye-catching in-camera techniques around Akpro's performance, as he runs through a series of locations in London's industrial hinterland. In collaboration with DoP Max Conran, Takahashi has created a visual that pushes a few boundaries, continues to builds Akpro's on-screen profile, and resourcefully of the moment in its visual style. It's a must-watch.

Directing duo NoCowboys - Jody Elizabeth and Betty Cutting - direct an effervescent promo for London-based Irish artist April. The concept for 54321 blends shimmery metallic textures and dreamlike performance vignettes, amplifying the hypnotic vibes of the track. The use of in-camera experimentation and reflected light seamlessly blends the multiple setups, giving the whole concept a singular style and aesthetic. "(We) had been looking for an opportunity to experiment with light, installations and in-camera effects for a while, so were delighted when this brief landed from April," say NoCowboys. "The whole process was a big, playful experimentation, as we found and tried different objects and textures to pass light through and bounce off."Massive thanks to art director Jessamy Hadfield for bringing to life and creating the mirror installation based on some terrible sketches we sent. And of course the dream duo of DoP James Chegwyn and gaffer Luca Piercey, producer Brooke Lagana, and Rose Esme Lucas, who we teamed up with again after our Rosie Lowe music video."