NEON KISS's promo for Ashden's Need is set between two places, a dream world and reality, as the rapper seeks to make sense of it all. Punctuated with gritty, slow shutter effects and an experimental aesthetic, we follow the artist as he journeys through liminal spaces and an abyss-like environment.Moving to an expansive coastal landscape for the latter half of the visual, it's a simple yet brilliantly executed concept that complements the enigmatic track. "When Ashden played us the song and told us the meaning behind it, we immediately envisioned him in sort of a dream world colliding with reality," the director duo explain. "A place we inhibit when troubled, trying to seek answers but at the same time constantly reminded by the environment to stay grounded."

Zach Joseph directs a "monochromatic meditation on identity" in his promo for young rapper XADI, shot in rural Wales.The video for Black Rock sees XADI wake on a beach, and begin his journey across the surrounding isolated landscape. It presents the artist's rapidfire performance style in this isolated setting of beaches, cliffs, deserted country roads, and it feels unique and introspective in its approach. Enigmatic and brooding, the video boasts a haunting, almost ethereal vibe, which works perfectly with the soundscapes in the track. "Thrown from the bowels of the sea onto a rugged beach lined with cliffs that rise up like great monolithic slabs of rock, XADI awakes; spewing forth salty water before a stream of evolving lyrics; his quest to earn the status as the new 'Black Rock Star’ ahead of him," explains Zach Joseph."Like Sisyphus pushing his rock up the hill, we’re never quite sure when XADI will reach his destination, but as he marches relentlessly onward his lyrics gather momentum and become progressively more impassioned; more intent. That is until the music falls out and XADI stands at the foot of the Black Rock - as if it were the mountain drawing him forth from the sea this whole time."Black Rock is a monochromatic meditation on the quest that one goes on in search of their artistic identity. It’s a story of rebirth. Of a man surrendering himself to the might of nature. For it is the Black Rock that will decide his fate."

Karolina Papp directs a dreamlike promo for Harmer Jays. The video makes use of mixed media to fit the nostalgic themes of the artist's lyrics, while using tight, almost claustrophobic framing to make it feel intimate and personal.The playful projections are inspired by the light and colour of the shimmering bioluminescent algae that wash up on the Southern California coast each year, boasting brilliant blue and dark pink hues. Harmer Jay's understated performance is absorbing throughout, and acts an emotional anchor to the conceptual piece.