videoGriff 'Black Hole' by SOBSOB charts a tale of love and loss with Griff as our engaging guide, in their promo for Black Hole. Opening in a fashion design workroom, Griff is shown creating a garment when she slips up with the sewing machine - and opens up a rabbit hole connecting a maze of dreamlike vignettes. Boasting their impeccable eye for art direction and composition - first evident in their collection of videos for Collard - the director duo make their mark with this haunting yet endlessly engaging promo."The song speaks about the feeling that a part of you is missing, and we wanted to create a video using different media to push this idea," explain SOB."We used a scanner to show a fragmented divide between reality and inner self and contrasted the indoors with a vast nightscape to emphasise loneliness."
Rob Ulitski - 2nd Feb 2021