Gabriella Kingsley directs a dynamic performance promo for the team-up of ArrDee and Aitch. The long-awaited collab between two of the UK's top grime artists takes the form of a face-off in War, as we see the two battle it out on Arrdee’s home turf, on a beach in Peacehaven, near Brighton.Cleverly playing upon the UK press and fan noise of the two being alike - and trying to turn them against each other - there are no actual battles in this video... rather a meeting of minds, confidently doing what they do best in front of some breathtaking backdrops. "I was so excited about this brief!" says Kingsley, "I came up with her idea, delivered the treatment, and sold everyone on it in less than 24 hours."Setting it in Arrdee’s hometown was so important, and playing on the 360 shot of the likeness of Aitch and Arrdee brings a nice nod to the noise around the two rappers being 'alike'. I wanted the music video to slowly build up the conflict throughout, both surrounded by their armies, but with a modern-day aesthetic that stayed true to them and the culture they represent."I loved the idea and couldn't be more pleased with how it all came together. Major thanks to the team and label for all the hard work and collaboration."
Rob Ulitski - 10th Feb 2022