Paul Bloomfield directs an avant-garde visual for a remastered release of New Order's 1981 single Everything's Gone Green.Jordan Lennie plays an everyman who is drawn to the forest by a series of abstract patterns and shapes, glitching between an alternate reality and a world inside his head. Hypnotised by the location, he becomes one with nature and emerges as a green man, alluding to the original song title and the vibe of the promo. Bloomfield toes the line between nature and artificiality, contrasting the lush greens and earthy browns with minimalist, stark patterns and text.
Rob Ulitski - 26th June 2020