Charlie Sarsfield directs a charming promo for Jax Jones and Calum Scott - who take a trip on a cramped night bus, for Whistle. Using clever motion control camera moves to capture the rowdy atmosphere on the bus - the same one that Jones used to ride in his local neighbourhood - the lives of the passengers unfold. And the outcome is a video that feels intimate and endearing, emanating feel-good vibes throughout. The inclusion of dynamic drone shots of the city contrasts the packed bus environment, adding a sense of space and time to the concept.
Rob Ulitski - 22nd Feb 2023