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Jana Diab 'Chopard' by Jim Longden

Promonews - 28th Sept 2026

Jim Longden directs a brand film-cum-music video for the collaboration between singer-songwriter Jana Diab and jewellry company Chopard.

Longden brings his signature playful charm to this two minute piece featuring Jana (who executive produced and creative directed the project) taking tea in a grand ballroom. And it creates a sweetly eccentric universe more successfully than any number of fashion or perfume ads with far larger budgets. 

This follows in the footsteps of the pair's collaboration on the equally eccentric video for The Captain & The Crow last year, supporting the world building for Jana's upcoming album All Is Well. 

Tags

  • Branded music video
  • Singer-songwriter

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Credits

Production/Creative

Director
Jim Longden
Producer
Deckard Hurd
Producer
Jim Longden
Production Company
This Thing Of Ours
Executive Producer
Jana Diab
Production Manager
Muyiwa Awosika

Camera

Director of Photography
Andy Pml
Focus Puller
Zijian Cai

Lighting/Grip

Gaffer
Jacob Peel

Wardrobe

Make-up
Phoebe Taylor

Editorial

Editor
Jim Longden

Promonews - 28th Sept 2026

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