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Quavo 'Trance' by Daps

Promonews - 26th Aug 2026

Daps directs a Euro summer fever dream for visiting US rapper Quavo, in sun-drenched Marbella. 

The British-Nigerian director's video for Trance brings 16mm texture, camcorder intimacy and Mediterranean heat to the Pharrell Williams-produced track. The Costa del Sol-shot promo is part-fashion editorial, part-Mediterranean chase, part- candlelit late-night affair. 

Structured around four escalating worlds - the streets, the cafe, the pool and the dinner table - the video opens with freedom and ends in beautiful, expensive chaos. Each location brings its own rhythm, colour and temperature, moving from sun-baked stone and street-level pursuit to blue water, candlelight, wine glasses and the charged intimacy of a night that slowly slips out of control.

Shot with a mixed-media approach, Daps combines rich 16mm film with camcorder footage. The 16mm gives the video its warmth, grain and sense of timeless sophistication, while the camcorder material brings a raw, first-person energy, as though the viewer has been pulled inside the trip rather than simply watching it from a distance.

"Trance had to feel hot, effortless and a little dangerous," says Daps. "I wanted it to feel like Quavo had stepped into this European dream where every room, street and table had its own rhythm. Marbella gave us the texture - the stone, the heat, the water, the night - and the mix of 16mm and camcorder helped us make it feel polished but still alive."

Edited by Tunde Cutz, with colour by Rachel Kong and FX by Rick Lancaster, the video continues Daps' long-standing connection to music culture, following influential work for artists including Migos, Stormzy, Wizkid, Davido and Drake, as well as recent commercial projects including DICK'S x adidas, Sprite and Google Pixel x NBA.

Tags

  • Director's notes
  • Hip Hop
  • Rap

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Credits

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Production/Creative

Director
DAPS
Producer
Production Company
Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Make-up

Editorial

Editor

Grading

Colourist

Promonews - 26th Aug 2026

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