Omar Jones's latest video for Isaiah Rashad presents the dichotomy between the seen and the unseen, delivered in split screen. And as his previous video for Rashad, for Same Sh!t, it digs deep into the rapper's personal struggles. Even more so.

On the right-side, slightly larger section of the split-screen, Jones presents an exterior scene - Rashad walking along smoking a joint, in both countryside and city, mostly watched by a boy from a car. On the left-side, slightly smaller scene, Rashad sits inside his sparsely furnished house, the curtains drawn, performing the track. Two emojis - an angel and devil - takes turn in guiding through the lyrics that appear on screen.  

"The video is built around the main duality of the rollout: the Isaiah people see on the outside versus the Isaiah dealing with himself in private," explains Omar Jones.

"The frame is split between two versions of being high. On one side, Isaiah is alone in a bare room, sitting with himself and reflecting on darker moments from his past. That room feels like the inside of his head. On the other side, we see the version of Isaiah that looks fine. He’s outside, moving through the world, calm and unbothered, while the lyrics play out under him.

"If he’s rapping about simpler times, we see pieces of that memory. If he’s talking about the devil wanting to see him win, that idea shows up visually on the right side. He is surrounded by what he’s saying, but he doesn’t react like someone falling apart.

"That contrast is the whole point. He can look normal, peaceful, and put together, while still fighting something heavy internally.

"The angel and demon versions of the Sunny logo become the language for that fight. They move through the frame like thoughts in his head, fighting for control and taking ownership of the lyrics that belong to them. When the song leans into denial, escape, bad habits, or self-destruction, the demon takes over. When the lyrics show guilt, awareness, vulnerability, or a want to change, the angel pushes back.

"They aren’t just graphics. They are the two sides of his conscience arguing over him in real time."