Jordan Ward ft SAILORR 'Smokin Potna' by Jacob Parra-Mena
Promonews - 10th Nov 2025
Jacob Parra-Mena channels the mellow energy of Jordan Ward's new track through a visually rich, dreamlike smoke session.
Shot in a soft, blue monochromatic tone layered with stylised vignettes, the video for Smokin Potna drifts through various rooms featuring a cameo from featured artist SAILORR and Jordan’s love interest played by Alexis Underwood.
Feeling like a slow exhale, Jacob captures the quiet yet intimate energy of Smokin Potna and transforms it into a hypnotic, cinematic mood.
The release marks a glimpse into Ward’s upcoming album BACKWARDS set to drop in January 2026 - following his debut album FORWARDS.
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Promonews - 10th Nov 2025
Featured here in the credits?
Credits
Production/Creative
- Director
- Jacob Parra-Mena
- Producer
- May Kielany
- Production Company
- PF
- Executive Producer
- Rik Green
- 1st AD
- Sunny Edas
- 2nd AD
- Barrett Miller
Camera
- Director of Photography
- Zach Sky
- 1st AC
- Joe Cheung
- 2nd Assistant Camera
- Anthony Hwang
Lighting/Grip
- Gaffer
- Zach Trout
- BBE
- Sam Boesch
- Key Grip
- Andrew Soltay
- Best Boy Grip
- Axel Johannsson
- Swing
- Cameron Sonsini
Art
- Production designer
- Hensel Martinez
Wardrobe
- Stylist
- Angelo Saunders
- Stylist Asst
- @camibabiii
- SAILORR Hair
- Joc Vega
- MUA
- Jazzmin Oddie
- Stylist
- Freak City L.A.
Choreography
- Movement Direction
- @devyck.themaveryck
Casting
- Lead actor
- Alexis Underwood
Editorial
- Editor
- Brandon Romero Mena
Agent
- Director's Representation
- H
Promonews - 10th Nov 2025