Continuing their collaboration with Lovejoy, Noiziac - director Aaron Bishop and EP Harvey Davies - are back with their final instalment of promos for the band’s debut album One Simple Trick, on opening track Baptism.

Departing slightly from the world of his previous two videos with the band, Bishop sets his sights on the greed and exploitation of impressionable audiences within the context of televangelism. In this video, frontman Wilbur suits up in blue velvet and fake tan as the ill-fated Pastor Gold, a televangelist who basks in his own egomania while rotting from within.

Ultimately, the video sets out to show a character whose immorality is hidden under the guise of a carefully crafted image who, by the end of the story, receives his comeuppance. Rather than it coming from a position of justice or authority however, the punishment is almost coincidental - perhaps even divine.

Completing the cycle of interlinking narratives, Baptism ends with a tie-in to the TV waves of Lovejoy’s previous video for Common Touch, opening the doors of Dwelling Tower up to their fanbase while closing the book on the visual world of One Simple Trick for the time being.