Demae 'Don't Play The Fool' by Ivor Lawson-Adamah
Promonews - 4th Aug 2025
London R&B singer Demae showcases her new track with a playful visual by Ivor Lawson-Adamah.
In the studio-set video for Don't Play The Fool the artist and director have devised an abstract and symbolic form of fishing, with Demae on both ends of the rod and line. It's a charming visual for a lovely track.
“The approach for this visual was to create some kind of visual abstraction about the process of introspection, all wrapped in a surreal and colourful bow," explains Lawson-Adamah. "Sometimes we cast out our line, seeking out answers or solutions but often we only have ourselves to turn to.”
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Promonews - 4th Aug 2025
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Credits
Production/Creative
- Director
- Ivor Lawson-Adamah
- Producer
- Helena Collado
- Production Company
- P
- Executive Producer
- Lauren Mills
- Production Manager
- Will Cousins
- 1st AD
- Gina Bell
- Production Assistant
- Zack Appleyard
Camera
- Director of Photography
- Shyam Patel
- Focus Puller
- Lydia Stott
Lighting/Grip
- Gaffer
- Joshua Blease
Art
- Art Director
- Hannah Knowles
Wardrobe
- Stylist
- Leah Abbott
- Make-up
- Anusha Solanki
Editorial
- Editor
- Ivor Lawson-Adamah
Grading
- Colourist
- Jules Wileman
- Colour grade company
- SR
Commission
- Commissioner
- Erin Corrain-alexis
Promonews - 4th Aug 2025