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Demae 'Don't Play The Fool' by Ivor Lawson-Adamah

Promonews - 4th Aug 2025

London R&B singer Demae showcases her new track with a playful visual by Ivor Lawson-Adamah.

In the studio-set video for Don't Play The Fool the artist and director have devised an abstract and symbolic form of fishing, with Demae on both ends of the rod and line. It's a charming visual for a lovely track.

“The approach for this visual was to create some kind of visual abstraction about the process of introspection, all wrapped in a surreal and colourful bow," explains Lawson-Adamah. "Sometimes we cast out our line, seeking out answers or solutions but often we only have ourselves to turn to.”

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Promonews - 4th Aug 2025

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Credits

Production/Creative

Director
Ivor Lawson-Adamah
Producer
Helena Collado
Production Company
Executive Producer
Lauren Mills
Production Manager
Will Cousins
1st AD
Gina Bell
Production Assistant
Zack Appleyard

Camera

Director of Photography
Shyam Patel
Focus Puller
Lydia Stott

Lighting/Grip

Gaffer
Joshua Blease

Art

Art Director
Hannah Knowles

Wardrobe

Stylist
Leah Abbott
Make-up
Anusha Solanki

Editorial

Editor
Ivor Lawson-Adamah

Grading

Colourist
Jules Wileman
Colour grade company

Commission

Commissioner
Erin Corrain-alexis

Promonews - 4th Aug 2025

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