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Sam Fender 'People Watching' by Stuart A. McIntyre

David Knight - 30th Jan 2025

He is renowned for those qualities which nobody else quite matches - the intensity, the charisma, the intelligence, the ambivalent morality. So after Ripley, Sherlock, Fleabag, Hamlet and all - where does a Sam Fender music video stand in the range of Andrew Scott's screen achievements? It's right up there. 

In Stuart A McIntyre video for Fender's People Watching, Scott is a man on the move, drifting through the American West. His combination of purposefulness and unpredictability in McIntyre's highly fluid and cinematic direction is compelling viewing. Echoes of Scott's former roles, together with his sheer magnetism, invite us to speculate on his true motivations. 

But that's only half the story. The video is a journey to revelation for the viewer. And its how you reach that point is where the real magic lies. So this is one of the rare ones, where there's a transcendent moment which can only really come in a music video...

The point when Scott starts dancing with himself, as Fender's track hits its crescendo, the image goes blurry, like the film itself can barely hold itself together. The emotion. Wow.

It's not just about Andrew Scott, but the achievement of everyone involved here: McIntyre, DoP Max Goldman, editor Talia Pasqua (a brilliant job), commissioners Semera Khan and Kirstin Cruickshank, and more. But paradoxically, with no dialogue to speak, Scott is unchained. He moves to a different level, to become one of his most memorable characters. Unmissable.    

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David Knight - 30th Jan 2025

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Credits

Production/Creative

Director
Stuart Mcintyre
Creative Director
Semera Khan
Executive Producer
China Presles
Executive Producer
Andrew Gallo

Camera

Director of Photography
Max Goldman

Art

Production designer
Brittany Porter

Casting

Lead actor
Andrew Scott

Editorial

Editor
Talia Pasqua
Editing company
Cabin Edit

Grading

Colourist
Tom Poole
Colour grade company
Company 3

Agent

Director's Representation

Commission

Commissioner
Kirstin Cruickshank

David Knight - 30th Jan 2025

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