'Usyk vs Fury Reignited' by Megaforce
Promonews - 10th Dec 2024
It's been a long time since French legends Megaforce directed a proper music video. This is not one either - but it comes quite close. In this case, the 'artist' happens to be the two pre-eminent heavyweights in world boxing, about to meet for a big title fight.
And the whole premise is based upon a song - Can't Get You Out Of My Head - and that idea is taken to extraordinary lengths, as Tyson Fury andĀ Oleksandr Usyk start seeing each otherĀ in the faces of everyone (and every thing)Ā they meet in their normal lives, in the lead-up to the fight, with the iconic chorus of the Kylie classic on the soundtrack.
Megaforce just keep pushing the idea further into an escalating frenzy of comic horror, from chilling reflections to uncanny encounters in everyday life, to full-on body horror.
The whole purpose is to ramp up the suspense and expectation for Fury and Usyk's big rematch fight in Riyadh, on December 21. It just goes to show just how far boxing promoting has come.Ā But after this, will the actual fight be as good, as entertaining as the promo?Ā Ā Ā
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Promonews - 10th Dec 2024
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Credits
Production/Creative
- Director
- Megaforce
- Producer
- Kate Brady
- Production Company
- RF
- Executive Producer
- Tracey Cooper
- Production Manager
- Savvas Stavrou
- 1st AD
- Benji Edwards
Camera
- Director of Photography
- Arnaud Potier
- Focus Puller
- Alp Samuel Cig
Lighting/Grip
- Gaffer
- Yavor Zahariev
- Key Grip
- Georgi Petkov
Art
- Art Director
- Lora Venkova
- Production designer
- Andy Kelly
Wardrobe
- Make-up
- Roxanna Gillani
- Wardrobe
- The Lipops
- Agency Art Director
- Bruno Freitas, Agency Senior Art Director
Editorial
- Editor
- Rich Orrick
- Editing company
- Work Editorial
- Edit Producer
- Frankie Elster
- Edit Assistant
- Miles Watson
Grading
- Colourist
- Hannibal Lang
VFX
- Post production company
- Selected Works
- Post Producer
- Will Howland
- VFX Creative Director
- Francois Roison, Executive Producer
Promonews - 10th Dec 2024