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'Usyk vs Fury Reignited' by Megaforce

Promonews - 10th Dec 2024

It's been a long time since French legends Megaforce directed a proper music video. This is not one either - but it comes quite close. In this case, the 'artist' happens to be the two pre-eminent heavyweights in world boxing, about to meet for a big title fight.

And the whole premise is based upon a song - Can't Get You Out Of My Head - and that idea is taken to extraordinary lengths, as Tyson Fury andĀ Oleksandr Usyk start seeing each otherĀ in the faces of everyone (and every thing)Ā they meet in their normal lives, in the lead-up to the fight, with the iconic chorus of the Kylie classic on the soundtrack.

Megaforce just keep pushing the idea further into an escalating frenzy of comic horror, from chilling reflections to uncanny encounters in everyday life, to full-on body horror.

The whole purpose is to ramp up the suspense and expectation for Fury and Usyk's big rematch fight in Riyadh, on December 21. It just goes to show just how far boxing promoting has come.Ā But after this, will the actual fight be as good, as entertaining as the promo?Ā Ā Ā 

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Promonews - 10th Dec 2024

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Credits

Production/Creative

Director
Megaforce
Producer
Kate Brady
Production Company
Executive Producer
Tracey Cooper
Production Manager
Savvas Stavrou
1st AD
Benji Edwards

Camera

Director of Photography
Arnaud Potier
Focus Puller
Alp Samuel Cig

Lighting/Grip

Gaffer
Yavor Zahariev
Key Grip
Georgi Petkov

Art

Art Director
Lora Venkova
Production designer
Andy Kelly

Wardrobe

Make-up
Roxanna Gillani
Wardrobe
The Lipops
Agency Art Director
Bruno Freitas, Agency Senior Art Director

Editorial

Editor
Rich Orrick
Editing company
Work Editorial
Edit Producer
Frankie Elster
Edit Assistant
Miles Watson

Grading

Colourist
Hannibal Lang

VFX

Post production company
Selected Works
Post Producer
Will Howland
VFX Creative Director
Francois Roison, Executive Producer

Promonews - 10th Dec 2024

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