Nick Harwood's video for The Dare - aka Harrison Patrick Smith - channels a legendary perfume ad, directed by a legendary photographer, for the US singer and musician's track Perfume.

Harwood and his team - including DoP Ben Carey and Studio RM colourist Myles Bevan - faithfully recreate the classic commercial for the launch of CK One, directed by the great Richard Avedon, for the for the US singer and musician's track Perfume, from his debut album What's Wrong With New York.

Rather incredibly the original ad, featuring Kate Moss, is now 30 years old. But as Harwood and The Dare demonstrate, Avedon's classic style of studio portraiture is never going out of fashion.