Eminem 'Houdini' by Rich Lee
Promonews - 3rd June 2024
More than 25 years since Eminem first created his iconic alter-ego, Slim Shady is back - and Em puts the old team back together, including director Rich Lee, for the hugely entertaining video for Houdini.
With cameos from 50 Cent, Snoop Dogg, comedians Shane Gillis and Pete Davidson, and a significant supporting role for Dr Dre, plus a comedic, comic book-style structure, it's a throwback to those classic Eminem videos of yesteryear - including a reappearance of Eminem's Rapboy character, who first appeared in Joseph Kahn's video for Without Me.
Filmed through Synapse Virtual Production, there is a huge amount of fun to be had seeing the current Eminem squaring up to the version of himself that dominated early Noughties rap like a colossus - and looks completely unchanged, thanks to the eerily clever use of AI to bring the Real Slim Shady back.
And Lee, who's been directing Eminem vids since the Noughties, orchestrates a very enjoyable outcome to the ensuing fight - for the first track released from upcoming new album The Death of Slim Shady.
Promonews - 3rd June 2024
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Credits
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Production/Creative
- Director
- Rich Lee
- Producer
- Justin Diener
- Producer
- Kathy Angstadt
- Producer
- Lisa Arianna
- Production Company
- Synapse
Camera
- Director of Photography
- Chris Probst
VFX
- VFX
- Metaphysic Ltd
- VFX Supervisor
- Jo Plaete
- VFX Supervisor
- Chris Ume
- Post production company
- Flawless Post
Promonews - 3rd June 2024