Hana Vu 'Hammer' by Henry Kaplan
Rob Ulitski - 18th Mar 2024
Hana Vu finds herself stuck in infinite loops following a painful break-up, in Henry Kaplan's cinematic promo for Hammer.
In the video, we see the artist cycle through several scenes, evoking Groundhog Day in the frustrating repetition of small actions. Anchored by Vu's wonderfully deadpan performance, the video is captivating, with visuals and a concept to keep viewers entranced.
"This track does the thing that I love most about Hana's music: it expresses something primal, almost indescribable about what it's like to be alive," Kaplan explains. "I wanted the video to somehow tap into that anxious, existential energy.
"I thought about what it's like when you're going through something, when every moment seems to loop endlessly in your brain until you manage to somehow find release. This innocent 'thought' led to Hana doing 50+ takes of herself running up to her jilted Scorpio ex’s door. But luckily Hana was not only willing, but she even still talks to me."
Rob Ulitski - 18th Mar 2024
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Credits
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Production/Creative
- Director
- Henry Kaplan
- Producer
- John Lozada
- Producer
- Ben Kuller
- Creative Director
- Maegan Houang
- 1st AD
- Ted Keffer
Camera
- Director of Photography
- Christopher Ripley
Art
- Production designer
- Phi Tran
Wardrobe
- Make-up
- Moung Hui Park
Editorial
- Editor
- Henry Kaplan
Grading
- Colourist
- Andrew Francis
Commission
- Label
- Ghostly
Rob Ulitski - 18th Mar 2024