GAIKA trawls through criminal records, footage and photos in the search for his ideal accomplice, in Jade Ang Jackman's enigmatic promo for Lady, featuring bbymutha. 

The distorted black and white video has a gritty 90s aesthetic, blending raw textures and fluid visual effects to create something unique and striking. 

The abstract chronology and focus on character feels almost film trailer-like in its execution, boasting masterful fight choreography, stirring portraiture and a breathless edit.

“Having known Gaika and his music for a while, I love how his politics is always infused with his beats. It goes without saying that it reminds me of groups like Wu-Tang Clan which feels like the most iconic union of Black and East Asian culture which relates to our respective cultural backgrounds. 

"Hearing LADY, it reminded me of Blade and Kill Bill so I wanted to create some larger than life characters and movement sequences that felt like a contemporary take on that fused with the trademark digital weirdness / CCTV / state surveillance edge that feels like a creative thread of GAIKA’s too.

"With bbymutha’s wicked lyrics about Harley Quinn, I really wanted to draw on that energy to craft some female villains.”