SMUGGLER director duo Simon Davis and Jason Sondock of rubberband. take us on a dynamic journey in their latest video for artist Dominic Fike.

In the promo for Mama’s Boy, rubberband. create an iconic scenario, that metaphorically brings us intimately into Fike’s world; one of grappling with life's big questions and family history whilst the eyes of the world are on you, and what it means to attempt to share those feelings with the world.