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Joey Bada$$ 'Fallin'' by Symone Ridgell

Rob Ulitski - 18th Apr 2023

Symone Ridgell presents Joey Bada$$ in beefcake mode for the sultry Fallin'.

Blending a photographic, dreamlike aesthetic and an alluring performance, the video is a sensual ride that matches the lilting track - and sees Joey channelling his gentle side, kicking back to smell the roses.

“Joey and I collaborated on the idea of a surrealistic set, by mounting the bed onto a wall and keeping everything in-camera," explains Ridgell.

"We leaned into the ways in which falling in love can feel like being high and coming down. Since there’s no romantic interest in the video, the rose is both the feminine and our symbolic drug.

"Joey lights the flower on fire, sniffs, and coughs it up. Overall, Fallin’ is a tone poem that explores the contrasting and complex ways in which falling for someone can feel either horrifying or spectacular. It’s your choice of which high to ride.”

Rob Ulitski - 18th Apr 2023

Tags

  • Sensual
  • Powerful
  • Intimate
  • Rose
  • In Camera Effects
  • Ride

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Credits

Production/Creative

Director
Symone Ridgell
Producer
Nicola Pardy

Camera

Director of Photography
Xavi Portillo

Art

Production designer
Ilana Portney-preston

Wardrobe

Stylist
Marquise Miller
Stylist
Aaron Christmon

Editorial

Editor
Sofia Dieck

Grading

Colourist
Nate Seymour
Colour grade company
Trafik

Commission

Commissioner
Jill Kaplan
Label
Columbia Records

Rob Ulitski - 18th Apr 2023

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