Joey Bada$$ 'Fallin'' by Symone Ridgell
Rob Ulitski - 18th Apr 2023
Symone Ridgell presents Joey Bada$$ in beefcake mode for the sultry Fallin'.
Blending a photographic, dreamlike aesthetic and an alluring performance, the video is a sensual ride that matches the lilting track - and sees Joey channelling his gentle side, kicking back to smell the roses.
“Joey and I collaborated on the idea of a surrealistic set, by mounting the bed onto a wall and keeping everything in-camera," explains Ridgell.
"We leaned into the ways in which falling in love can feel like being high and coming down. Since there’s no romantic interest in the video, the rose is both the feminine and our symbolic drug.
"Joey lights the flower on fire, sniffs, and coughs it up. Overall, Fallin’ is a tone poem that explores the contrasting and complex ways in which falling for someone can feel either horrifying or spectacular. It’s your choice of which high to ride.”
Rob Ulitski - 18th Apr 2023
Tags
Popular content
Feedback
Problem with this page? Let us know
Credits
Production/Creative
- Director
- Symone Ridgell
- Producer
- Nicola Pardy
Camera
- Director of Photography
- Xavi Portillo
Art
- Production designer
- Ilana Portney-preston
Wardrobe
- Stylist
- Marquise Miller
- Stylist
- Aaron Christmon
Editorial
- Editor
- Sofia Dieck
Grading
- Colourist
- Nate Seymour
- Colour grade company
- Trafik
Commission
- Commissioner
- Jill Kaplan
- Label
- Columbia Records
Rob Ulitski - 18th Apr 2023