The latest in a super campaign of videos for the new Danger Mouse and Black Thought album Cheat Codes by UK creative team UNCANNY is a brilliant take on the everyday for an awesome team-up of hiphop talent.

As Black Thought, A$AP Rocky, El-P and Killer Mike film themselves on an iPhone performing their parts of Strangers - in portrait-mode - this is most definitely, on one level, a self-shot video.

But these are not selfies. The trick is seeing the artists holding the iPhone they are filming with, which stays at the centre of the screen throughout.

UNCANNY - George Muncey and Elliott Elder - have hooked up a rig for the iPhone which actually might be quite straitforward, probably involving a mirror, but is also simply ingenious.