Earthboi directs a gritty, fun video for North London rapper K1 Never Forget Loyalty.

The idea was to mach the visuals with the track and bring "jiggy to drill". Executing this meant capturing a high energy performative audio visual experience that incorporated casting and movement direction originating from the streets itself.

Experimenting with a snorricam rig, and DV night vision footage helped to elevate the visual style and vibe of the video as well as the use of VFX and top class editing from Harry Lindley.