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Kanye West ft The Weeknd 'Hurricane' by Arnaud Bresson

Promonews - 3rd Aug 2022

The music video for Kanye West's Hurricane, directed by Arnaud Bresson, stands out for its meticulous craftsmanship aimed at capturing the artist's complex mental state. Visually, the video is dark and chaotic, employing a color palette and aesthetic that mirror Kanye West's inner turmoil.

To enhance the rapper's psychological aspect, several artistic choices were made. The staging utilizes evocative sets and lighting that convey confusion and inner struggle. Contrasting light effects and unconventional camera angles contribute to an oppressive and introspective atmosphere. Visual symbols, such as crosses and other Catholic iconography, are integrated meaningfully to illustrate spiritual quest and the search for meaning amidst Kanye West's personal turmoil. These symbols enrich the visual narrative by emphasizing themes of inner conflict and redemption.

The direction of the video also emphasizes artistic performance, capturing intense and emotionally charged moments from the artists involved. Facial expressions, gestures, and interactions between characters are meticulously crafted to amplify the emotional storytelling of the song.
 

Promonews - 3rd Aug 2022

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Credits

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Production/Creative

Director
Arnaud Bresson
Producer
Laure Salgon
Production Company
Production Manager
Perrine Mercier

Art

Art Director
Charlotte Louis

Grading

Colourist
Arthur Paux

VFX

Post production company
The Mill Paris
Post Producer
Fabrice Damolini
Vfx Producer
Benjamin Cathala

Promonews - 3rd Aug 2022

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