Kanye West ft The Weeknd 'Hurricane' by Arnaud Bresson
Promonews - 3rd Aug 2022
The music video for Kanye West's Hurricane, directed by Arnaud Bresson, stands out for its meticulous craftsmanship aimed at capturing the artist's complex mental state. Visually, the video is dark and chaotic, employing a color palette and aesthetic that mirror Kanye West's inner turmoil.
To enhance the rapper's psychological aspect, several artistic choices were made. The staging utilizes evocative sets and lighting that convey confusion and inner struggle. Contrasting light effects and unconventional camera angles contribute to an oppressive and introspective atmosphere. Visual symbols, such as crosses and other Catholic iconography, are integrated meaningfully to illustrate spiritual quest and the search for meaning amidst Kanye West's personal turmoil. These symbols enrich the visual narrative by emphasizing themes of inner conflict and redemption.
The direction of the video also emphasizes artistic performance, capturing intense and emotionally charged moments from the artists involved. Facial expressions, gestures, and interactions between characters are meticulously crafted to amplify the emotional storytelling of the song.
Promonews - 3rd Aug 2022
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Credits
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Production/Creative
- Director
- Arnaud Bresson
- Producer
- Laure Salgon
- Production Company
- D
- Production Manager
- Perrine Mercier
Art
- Art Director
- Charlotte Louis
Editorial
- Editor
- Maxime Caro
- Editor
- Mickael Bandela
- Editor
- Simon Colin
- Editor
- Nicolas Larrouquere
Grading
- Colourist
- Arthur Paux
VFX
- Post production company
- The Mill Paris
- Post Producer
- Fabrice Damolini
- Vfx Producer
- Benjamin Cathala
Promonews - 3rd Aug 2022