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Eminem & Snoop Dogg 'From The D 2 The LBC' by James Larese

Rob Ulitski - 11th July 2022

Eminem and Snoop Dogg join forces in James Larese's hybrid promo for From The D 2 The LBC. 

A collaboration between NYC-based animation studio Nathan Love and LA production company London Alley, the video premiered as part of Bored Ape Yacht Club’s 2022 Apefest.

Interweaving live-action and 2D formats, the video sees the artists transform into their respective Bored Ape NFT characters in a cartoon multiverse. 

The playful, OTT nature of the live-action setups hark back to classic Eminem videos, packed full of personality and whimsical charm. The addition of Snoop's laidback vibes and a hyper-colourful world results in an impressive, captivating visual that does the two iconic artists justice. 

Rob Ulitski - 11th July 2022


  • Animation
  • Performance
  • Hip Hop
  • NFT
  • Bored Ape
  • collaboration
  • live action

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James Larese
Luga Podesta
Kathy Angstadt
Production Company
Nathan Love
Production Company
London Alley (us)
Executive Producer
Paul Rosenberg


Director of Photography
Carlos Veron


Animation Director
Joe Burrascano

Rob Ulitski - 11th July 2022

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