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Pharrell ft 21 Savage & Tyler the Creator 'Cash In Cash Out' by Francois Rousselet

David Knight - 13th June 2022

Francois Rousselet and the VFX/animation team at Electric Theatre Collective set the creative benchmark for the year with the brilliant video for Pharrell's team-up with 21 Savage and Tyler the Creator.

It's a technically state-of-the-art take on one of the earliest cinematic devices - the zeotrope. And Rousselet has devised his promo as a similar type of machine - endlessly rotating, revealing delights within - but with endless possibilities.

This is due to the remarkable way its been made, the incredible attention to detail: endless layers and stories appear within this magnificent rotating construction, and breaking all rules of physicality as its been created in CG.

A magnificent conjuntion of imagination and execution, by Rouseelt, the team at ETC, led by CDs and VFX supervisors Greg McKneally and Iain Murray. And on top of that - a terrific performance video by the artists. Tyler is larger than life than ever...

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David Knight - 13th June 2022

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Francois Rousselet
Production Company
Executive Producer
Jules de Chateleux
Executive Producer
Jon Purton


Animation Company


Nicolas Larrouquere


Connor Coolbear
Colour grade company


VFX Company
VFX Supervisor
Greg McKneally
VFX Supervisor
Iain Murray

David Knight - 13th June 2022

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