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Hikaru Utada 'Bad Mode' by Joe Connor

Promonews - 9th Feb 2022

Joe Connor has directed a gorgeous video for legendary Japanese pop star Hikaru Utada - using in-camera ingenuity to flood the space where she dramatizes the heartfelt track Bad Mode.

The video is something of a departure in style for the director, but in creating an alluringly dreamlike edge to proceedings, Hikaru comes over as both proper pop star and intriguing artist - enigmatic, sensitive and strong.

It's courtesy of great work not only by Connor, but also DoP Alex Jamin and production design by Luke Moran-Morris. And you'll ultimately find out why the main set was built on stilts over a water tank.

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Promonews - 9th Feb 2022


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Production Company
Executive Producer


Director of Photography
Alexandre Jamin


Production designer
Luke Moran-Morris

Promonews - 9th Feb 2022

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