Yard Act 'Land Of The Blind' by James Slater
Promonews - 25th Nov 2021
James Slater's second video for Leeds band Yard Act follows on from the first for The Overload, with frontman James Smith playing a shady alter ego, amid a colourful cast of extras.
Having been an obnoxious gig promoter in part of The Overload, Smith now assumes a near-disguise as an incompetent magician, trying out his dreadful tricks on unsuspecting customers in a cafe - including several of The Overload's car boot sale supporting cast, reprising their roles.
The video reflects the fully-formed comic universe of an alternative (near-future) North of England that Smith has created in Yard Act's forthcoming debut album, out in January. Slater makes it work brilliantly well on screen, with an ensemble of non-actors supporting Smith, and finished in high contrast black and white.Â
The video that was shot in an old cafe in the town of Clitheroe in Lancashire. "I wanted the vid to have a sinister tone," says Slater. "James plays a greasy magician who performs bad tricks and crimes in front of a hoodwinked audience. There's a metaphor in there somewhere!
"This is our second vid for Yard Act and its a further expansion of the Yard Act universe - there are plenty of easter eggs referring to other songs scattered throughout and you'll see some of the characters from Overload make a reappearance too."
Promonews - 25th Nov 2021
Credits
Production/Creative
- Director
- James Slater
- Producer
- Rosie Ford
- Production Company
- ZF
- Production Manager
- Jack Hartley
- 1st AD
- Jack Hartley
Camera
- Director of Photography
- Aaron Dunleavy
Lighting/Grip
- Gaffer
- Julia Terzi
Art
- Art Director
- Lucy Gregory
Wardrobe
- Hair
- Emma Tierney
- Make-up
- Emma Tierney
- Wardrobe
- Bethani Gowland
Editorial
- Editor
- James Slater
Agent
- Director's Representation
- ZF
Commission
- Commissioner
- Sam Flynn
- Label
- Island Records
Other credits
Costume Assistant
Esme Whiteside
Spark
Jack Pollard
BTS
Mike Curley
Promonews - 25th Nov 2021