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Yard Act 'Land Of The Blind' by James Slater

Promonews - 25th Nov 2021

James Slater's second video for Leeds band Yard Act follows on from the first for The Overload, with frontman James Smith playing a shady alter ego, amid a colourful cast of extras.

Having been an obnoxious gig promoter in part of The Overload, Smith now assumes a near-disguise as an incompetent magician, trying out his dreadful tricks on unsuspecting customers in a cafe - including several of The Overload's car boot sale supporting cast, reprising their roles.

The video reflects the fully-formed comic universe of an alternative (near-future) North of England that Smith has created in Yard Act's forthcoming debut album, out in January. Slater makes it work brilliantly well on screen, with an ensemble of non-actors supporting Smith, and finished in high contrast black and white. 

The video that was shot in an old cafe in the town of Clitheroe in Lancashire. "I wanted the vid to have a sinister tone," says Slater. "James plays a greasy magician who performs bad tricks and crimes in front of a hoodwinked audience. There's a metaphor in there somewhere!

"This is our second vid for Yard Act and its a further expansion of the Yard Act universe - there are plenty of easter eggs referring to other songs scattered throughout and you'll see some of the characters from Overload make a reappearance too."

 

Promonews - 25th Nov 2021

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  • Director's notes
  • Rock

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Credits

Production/Creative

Director
James Slater
Producer
Rosie Ford
Production Company
Production Manager
Jack Hartley
1st AD
Jack Hartley

Camera

Director of Photography
Aaron Dunleavy

Lighting/Grip

Gaffer
Julia Terzi

Art

Art Director
Lucy Gregory

Wardrobe

Wardrobe
Bethani Gowland
Hair
Emma Tierney
Make-up
Emma Tierney

Editorial

Editor
James Slater

Agent

Director's Representation

Commission

Commissioner
Sam Flynn
Label
Island Records

Other credits

Costume Assistant

Esme Whiteside

Spark

Jack Pollard

BTS

Mike Curley

Promonews - 25th Nov 2021

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