James Slater took the songtitle to heart in his latest video for Kaiser Chiefs. The promo for Coming Home was shot in the Yorkshire Dales, not far from the band's hometown - and his own.
Yard Act 'Land Of The Blind' by James Slater
James Slater's second video for Leeds band Yard Act follows on from the first for The Overload, with frontman James Smith playing a shady alter ego, amid a colourful cast of extras.
Having been an obnoxious gig promoter in part of The Overload, Smith now assumes a near-disguise as an incompetent magician, trying out his dreadful tricks on unsuspecting customers in a cafe - including several of The Overload's car boot sale supporting cast, reprising their roles.
The video reflects the fully-formed comic universe of an alternative (near-future) North of England that Smith has created in Yard Act's forthcoming debut album, out in January. Slater makes it work brilliantly well on screen, with an ensemble of non-actors supporting Smith, and finished in high contrast black and white.
The video that was shot in an old cafe in the town of Clitheroe in Lancashire. "I wanted the vid to have a sinister tone," says Slater. "James plays a greasy magician who performs bad tricks and crimes in front of a hoodwinked audience. There's a metaphor in there somewhere!
"This is our second vid for Yard Act and its a further expansion of the Yard Act universe - there are plenty of easter eggs referring to other songs scattered throughout and you'll see some of the characters from Overload make a reappearance too."
|Production Company||Zomdic Films|
|Production Manager||Jack Hartley|
|1st AD||Jack Hartley|
|Director of Photography||Aaron Dunleavy|
|Art Director||Lucy Gregory|
|Director's Representation||Zomdic Films|
|Other credits||Costume Assistant - Esme Whiteside Spark - Jack Pollard BTS - Mike Curley|
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