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Lord Apex 'Speak For Yourself' by Above Ground

Rob Ulitski - 26th July 2021

Above Ground directs a poetic promo for Lord Apex's Speak For Yourself.

Shot in the director's trademark docu-street aesthetic, the video finds Lord Apex in the middle of Paris, in a series of setups which feel intimate and spontaneous, reflecting life and the world that surrounds us. 

The analogue textures fit the minimalist soundcapes of the track, and reflect a sense of authenticity that is present both in the artist's character and the patchwork narrative in this project. 

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Rob Ulitski - 26th July 2021

Tags

  • Alternative Hip Hop
  • Paris
  • France
  • Authentic
  • Intimate
  • Vignette
  • life
  • Documentary

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Credits

Production/Creative

Director
Above Ground
Producer
Max Robin

Camera

Director of Photography
Above Ground

Editorial

Editor
Above Ground

Grading

Colourist
Alexandre Nerzic

Agent

Director's Representation

Rob Ulitski - 26th July 2021

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