Lord Apex 'Speak For Yourself' by Above Ground
Rob Ulitski - 26th July 2021
Above Ground directs a poetic promo for Lord Apex's Speak For Yourself.
Shot in the director's trademark docu-street aesthetic, the video finds Lord Apex in the middle of Paris, in a series of setups which feel intimate and spontaneous, reflecting life and the world that surrounds us.
The analogue textures fit the minimalist soundcapes of the track, and reflect a sense of authenticity that is present both in the artist's character and the patchwork narrative in this project.
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Rob Ulitski - 26th July 2021
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Credits
Production/Creative
- Director
- ABOVEGROUND
- Producer
- Max Robin
Camera
- Director of Photography
- ABOVEGROUND
Editorial
- Editor
- ABOVEGROUND
Grading
- Colourist
- Alexandre Nerzic
Agent
- Director's Representation
- BF
Rob Ulitski - 26th July 2021