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Inhaler 'It Won't Always Be Like This' by James Slater

Rob Ulitski - 25th June 2021

James Slater pulls off a visual feat in his hand-animated promo for Inhaler's It Won't Always Be Like This. 

Creating a 3D collage from thousands of photocopied frames of footage - from both video and stills - Slater injects a DIY spirit into the production of the concept, and creates something that feels anachronistic in its presentation, timeless and contemporary at the same time.

"The video was made by making a 3D collage out out of frames from a live shoot, stills and a stock," says James Slater. "To achieve the look each frame had to be photocopied before being used within the animation." 

A splash of colour within the monochromatic style adds a pop of fun and charm, in line with the Irish rock band's personality and brand.

 

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Rob Ulitski - 25th June 2021

Tags

  • Rock

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Credits

Production/Creative

Director
James Slater
Producer
Lou Gallagher
Production Company
Executive Producer
Richard Grewe

Camera

Director of Photography
Craig Porter

Commission

Commissioner
Semera Kahn
Label
Polydor

Other credits

B Cam & Prod Assistant

Samuel Hannigan

Animation Assistant

Ian Lythgoe

Poster Design

Sam Skinner

Archive

@lewsvans, @pond5official, @resistent

Rob Ulitski - 25th June 2021

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