Inhaler 'It Won't Always Be Like This' by James Slater
Rob Ulitski - 25th June 2021
James Slater pulls off a visual feat in his hand-animated promo for Inhaler's It Won't Always Be Like This.
Creating a 3D collage from thousands of photocopied frames of footage - from both video and stills - Slater injects a DIY spirit into the production of the concept, and creates something that feels anachronistic in its presentation, timeless and contemporary at the same time.
"The video was made by making a 3D collage out out of frames from a live shoot, stills and a stock," says James Slater. "To achieve the look each frame had to be photocopied before being used within the animation."
A splash of colour within the monochromatic style adds a pop of fun and charm, in line with the Irish rock band's personality and brand.
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Rob Ulitski - 25th June 2021
Credits
Featured here in the credits?
Production/Creative
- Director
- James Slater
- Producer
- Lou Gallagher
- Production Company
- MA
- Executive Producer
- Richard Grewe
Camera
- Director of Photography
- Craig Porter
Commission
- Commissioner
- Semera Kahn
- Label
- Polydor
Other credits
B Cam & Prod Assistant
Samuel Hannigan
Animation Assistant
Ian Lythgoe
Poster Design
Sam Skinner
Archive
@lewsvans, @pond5official, @resistent
Rob Ulitski - 25th June 2021