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The Weeknd ft Ariana Grande 'Save Your Tears (remix)' by Jack Brown

Promonews - 27th Apr 2021

Director Jack Brown has teamed up with Blinkink to create an animated music video for the remixed version of The Weeknd's Save You Tears’ remix, featuring Ariane Grande - a journey through the manufacturing line of The Weeknd’s own underground lair as he creates his perfect companion. Which is Ariana, of course.

The video marks a big step forward for Brown, who only kicked off his music video career last year with work for Poppy Ajudha and the delightful video for Tom Misch & Yussef Dayes' Tidal Wave. That was a boy-meets-girl story in an exotic location - and in its way, so is this one.

It begins in a sparse desert landscape before venturing deep underground to Weeknd's world cave-like factory - part-NASA, part-Willy Wonka. A head separately from a body - a running motif through the videos created for The Weeknd's hit album After Hours - appears on the conveyor of a production line. And so begins the start of the creation of the doll version of Ariana...

With The Weeknd - in his trademark scarlet lounge jacket, naturally - as the overseer to the creation, the doll becomes more and more developed. Arms, legs and a body come together, for the big reveal.

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Promonews - 27th Apr 2021

Tags

  • Animation
  • Pop
  • Factory
  • Assembly

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Credits

Production/Creative

Director
Jack Brown
Producer
Matt Marsh
Producer
Dom Thompson-Talbot
Producer
Sami Goddard
Production Company
Executive Producer
Josef Byrne

Editorial

Editor
David Toba

Misc

Storyboardist
Sav Akyüz
Character Design
Jack Brown
Designer
Pete Sharp
Designer
Dexter Maurer
Designer
James Neilson
Compositor
Jonathan Gallagher
Compositor
Paul Cheshire
Compositor
Adriano Vessichelli

Promonews - 27th Apr 2021

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