Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

beaux 'What's The Point?' by Callum Lloyd-James

Promonews - 27th Jan 2021

With beaux's chirpy What’s The Point referencing moments spent outside last summer, Callum Lloyd-James's video bridges the gap between that spirit of freedom with the reality of life right now.

He frames a winning performance by the young singer-songwriter with a backdrop of vibrant and lively summer scenes on a wall of CRT televisions. And then the scenes bleed out of the screens and into the studio itself.

"The video posed an interesting challenge," says Lloyd-James. "beaux and the label wanted to combine the look of a plain studio with the screen installation behind him. I wanted to look at ways that we could reinvent that space and look at it in a different way as the video goes on.

"The whole EP was written about fleeting times spent outside this year, so I had the idea of inverting the look from the screens and projecting it across the walls of the studio. It felt like an apt metaphor for what we’d been discussing and it really takes the visual side of the film to the next level."

Popular content

Feedback

Problem with this page? Let us know

Credits

Log in or sign up to PRO to see 15 more credits on this video.

Production/Creative

Director
Callum Lloyd-James
Producer
Production Company
Executive Producer
1st AD

Camera

Director of Photography
Focus Puller
2nd AC
Steadicam

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Make-up
Wardrobe

Editorial

Editor

Grading

Colourist

Commission

Commissioner
Label

Promonews - 27th Jan 2021

Related Content

Industry News