beaux 'What's The Point?' by Callum Lloyd-James
Promonews - 27th Jan 2021
With beaux's chirpy What’s The Point referencing moments spent outside last summer, Callum Lloyd-James's video bridges the gap between that spirit of freedom with the reality of life right now.
He frames a winning performance by the young singer-songwriter with a backdrop of vibrant and lively summer scenes on a wall of CRT televisions. And then the scenes bleed out of the screens and into the studio itself.
"The video posed an interesting challenge," says Lloyd-James. "beaux and the label wanted to combine the look of a plain studio with the screen installation behind him. I wanted to look at ways that we could reinvent that space and look at it in a different way as the video goes on.
"The whole EP was written about fleeting times spent outside this year, so I had the idea of inverting the look from the screens and projecting it across the walls of the studio. It felt like an apt metaphor for what we’d been discussing and it really takes the visual side of the film to the next level."
Promonews - 27th Jan 2021
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Credits
Featured here in the credits?
Production/Creative
- Director
- Callum Lloyd-James
- Producer
- Julien Cornwall
- Production Company
- HW
- Executive Producer
- Ash Teague
- 1st AD
- Billy Farmer
Camera
- Director of Photography
- Brendan Harvey
- Focus Puller
- Jimmy Harrison
- 2nd AC
- Chris Cole
- Steadicam
- Ben Eeley
Lighting/Grip
- Gaffer
- Matt Markham
Art
- Art Director
- Olavo Abrantes
Wardrobe
- Make-up
- Amy Whyard
- Wardrobe
- Connor Gaffe
Editorial
- Editor
- Pete Thomas
Grading
- Colourist
- Sebastian Ziabka
Other credits
Art Director
Giulia Mazzocchi
Sparks
Rishika Bhiwaniwala & Alex Styles
Projectionist
Kris Ardley
Production Runner
Rosie Hil
Cover Supervisor
Sunjna Mullick
Photographer
Isaac Lamb
Promonews - 27th Jan 2021