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beaux 'What's The Point?' by Callum Lloyd-James

Promonews - 27th Jan 2021

With beaux's chirpy What’s The Point referencing moments spent outside last summer, Callum Lloyd-James's video bridges the gap between that spirit of freedom with the reality of life right now.

He frames a winning performance by the young singer-songwriter with a backdrop of vibrant and lively summer scenes on a wall of CRT televisions. And then the scenes bleed out of the screens and into the studio itself.

"The video posed an interesting challenge," says Lloyd-James. "beaux and the label wanted to combine the look of a plain studio with the screen installation behind him. I wanted to look at ways that we could reinvent that space and look at it in a different way as the video goes on.

"The whole EP was written about fleeting times spent outside this year, so I had the idea of inverting the look from the screens and projecting it across the walls of the studio. It felt like an apt metaphor for what we’d been discussing and it really takes the visual side of the film to the next level."

Promonews - 27th Jan 2021

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Credits

Production/Creative

Director
Callum Lloyd-James
Producer
Julien Cornwall
Production Company
Executive Producer
Ash Teague
1st AD
Billy Farmer

Camera

Director of Photography
Brendan Harvey
Focus Puller
Jimmy Harrison
2nd AC
Chris Cole
Steadicam
Ben Eeley

Lighting/Grip

Gaffer
Matt Markham

Art

Art Director
Olavo Abrantes

Wardrobe

Wardrobe
Connor Gaffe
Make-up
Amy Whyard

Editorial

Editor
Pete Thomas

Grading

Colourist
Sebastian Ziabka

Commission

Commissioner
Jon Moore
Label
Dirty Hit

Other credits

Art Director

Giulia Mazzocchi

Sparks

Rishika Bhiwaniwala & Alex Styles

Projectionist

Kris Ardley

Production Runner

Rosie Hil

Cover Supervisor

Sunjna Mullick

Photographer

Isaac Lamb

Promonews - 27th Jan 2021

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