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'A Brief History Of The Lockdown Video' by Promonews

Promonews - 26th Nov 2020

The UK Music Video Awards 2020, held in a virtual live show earlier this month, presented an exclusive and hopefully one-time-only award, to reflect the music industry and music video makers' response to the coronavirus crisis: Best Lockdown Video.

This prompted the team at Promonews and the UKMVAs to produce an explainer of how the phenomenon of the Lockdown Video emerged, and the various forms it's taken across 2020. The result was this - A Brief History Of The Lockdown Video, which premiered during the UKMVAs show on November 5th, prior to the announcement of the winner of the Best Lockdown Video award.

The film takes us through the successive iterations of lockdown video - from early crowd-sourced, Zoom-inspired efforts to the videos about lockdown itself; the boom in DIY videos and remote working by directors; to the evolution of animated videos as lockdown and post-lockdown restrictions kicked in.  

The video - written by David Knight, edited and narrated by Rob Ulitski - including clips of nearly 40 videos created and released during this extraordinary period, plus additional material from the Music Videos In Lockdown series featured on Promonews in May this year.

It was premiered on the evening that Lockdown 2 got underway in England - but hopefully the history of the Lockdown Video will not have to be any less brief. 

Videos featured:

Owen Pallet - A Bloody Morning
Directors: Vincent René-Lortie & Brittney Canda

Thao & The Get Down Stay Down – Phenom
Directors: Erin S Murray & Jeremy Schaulin-Rioux

Chaz Cardigan – Not OK!
Director: Will Kindrick

Major Lazer ft Marcus Mumford – Lay Your Head On Me
Director: Filip Nilsson

Blink 182 – Happy Days
Director: Andrew Sandler

The Academic – Anything Could Happen
Directors: Hope Kemp & Ronan Corrigan

LYR – Lockdown (In Age of Refuge)
Director: Daniel Broadley

OK Go – All Together Now
Director: Damian Kulash Jr.

The Rolling Stones – Living In A Ghosttown
Director: Joseph Connor

J.Views – Featuring
Director: Vico Sharabani & J Views

Tom Grennan – Oh Please
Director: Tom Grennan

Sports Team – Camel Crew
Director: Sports Team & Ben Unwin

Glass Animals – Dreamland
Director: Colin Read

Ella Eyre – Dreams
Director: Sophia Ray 

Bree Runway – Damn Daniel
Director: Gemma Yin

Jonas Blue ft MAX – Naked
Director: Isaac Rentz

Gracey – Empty Love
Director: Aidan Zamiri

Duchess – Blame
Director: Ruby & Boya 

Jeshi ft Celeste – 30,000 Feet
Director: Charlie Robins

645AR, FKA Twigs – Sum Bout You
Director: Aidan Zamiri

C Tangana – Guille Asesino
Director: Diana Kunst

Little Mix – Break Up Song
Director: Zac Ella

SG Lewis – Chemicals
Director: Yousef 

Katy Perry – Tucked
Director: Hoku & Adam

IDLES – Model Village
Director: Michel & Olivier Gondry

Dua Lipa - Hallucinate
Director: Lisha Tan

Tove Lo – sadder badder cooler
Director: Venturia Animation Studios 

Snakehips & Jess Glynne – Lie for You
Director: Nicholas Lam

Jorja Smith – Come Over
Director: Amber Grace Johnston & Future Power Station

Bronson – Keep Moving
Director: Stylewar 

Trevor Daniel & Selena Gomez – Past Life
Director: Vania Heymann & Gal Muggia

Everything Everything – In Birdsong
Director: Jonathan Higgs

Travis – A Ghost
Director: Fran Healy

Prospa – Ecstacy
Director: Joao Retorta

Aitch – Raw
Director: KC Locke

Aitch – 30
Director: KC Locke 

Declan McKenna – Daniel You’re Still A Child
Director: Will Hooper 

Ashnikko – Daisy
Director: Charlotte Rutherford

Anderson .Paak – Lockdown
Director: Dave Meyers


Promonews - 26th Nov 2020


  • UK Music Video Awards 2020
  • lockdown
  • history

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Rob Ulitski

Promonews - 26th Nov 2020

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